The ALS Association

February 28, 2005 10:00 ET

International Best-Selling Author and Philosopher Noah benShea Named National Laureate of The ALS Association


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: THE ALS ASSOCIATION

FEBRUARY 28, 2005 - 10:00 ET

International Best-Selling Author and Philosopher Noah
benShea Named National Laureate of The ALS Association

CALABASAS HILLS, Calif.--(CCNMatthews - Feb 28, 2005) -

The ALS Association (ALSA) has named international best-selling author
and philosopher Noah benShea as ALSA National Laureate, bringing a new
dimension of spirituality and compassion to serving the ALS community.

"We are honored to have Noah benShea's articulate and compassionate
voice in the fight against ALS," said Gary A. Leo, president and CEO of
ALSA. "With Noah's presence, we have filled a great void in ALSA's
mission to help people living with ALS."

Having lost his father to amyotrophic lateral sclerosis (ALS), benShea
will offer a perspective as National Laureate that can only emanate from
someone who has been touched by Lou Gehrig's disease. BenShea's thoughts
will appear in regular columns on ALSA's national website at
www.alsa.org and in ALSA publications.

"There came a point where my father lost his ability to speak," said
benShea. "ALS screamed via my father's silence. Now I hope to lend my
voice to what my father could not say.

"I pray that my words will move more of us to care about finding a cure
and helping those for whom hope is a misnomer," said benShea, who is
scheduled to give the keynote address at ALSA's Leadership Development
and ALS Clinical Care conference on March 11 in St. Louis.

The author of 18 books, including the "Jacob the Baker"™ series loved
around the world, benShea is a poet, scholar and highly regarded
executive advisor whose insightful perspective on life is presented on
Noah's Window™, www.noahswindow.com.

"ALSA's comprehensive strategy that focuses resources in research,
patient care, advocacy and public education now has another important
component -- spiritual support," Leo said.

BenShea's experience of his father's courageous struggle with ALS
spurred him to work with ALSA. His wisdom and caring will be
inspirational to those who are traveling on the journey of ALS.

"For all those who endure ALS, or their loved ones who cry into the
night wondering if anyone in the cosmos is listening or concerned, I
will be their voice, or try to be, or hope to be," benShea said of his
new role with ALSA.

BenShea's thoughts also will soon appear on approximately 25 million
Starbucks coffee cups in North America beginning in April.

Described by CNN's Larry King as "the compass because he has -- with
wisdom, compassion and humor -- helped so many of us to find our way,"
benShea's National Laureate designation will enable him to integrate his
personal ALS experience with his wise and gentle viewpoint on life.

"In Noah benShea, ALSA has a National Laureate who is a human compass
who will help others find their way to understanding the quiet heroism
of the human spirit and the faith to carry on," Leo said.

The ALS Association is the only national, voluntary, not-for-profit
health organization dedicated solely to the fight against ALS. For more
information, contact ALSA at 800-782-4747 or click on www.alsa.org.

Born in Toronto, benShea lives in Santa Barbara, Calif. He has been the
subject of numerous radio, television and newspaper interviews.

To arrange an interview with Noah benShea, contact Jeff Snyder, ALSA
vice president of communications, at 818-587-2220.

MULTIMEDIA AVAILABLE:

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4830210



-30-

Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    The ALS Association
    Jeff Snyder, 818-587-2220