SOURCE: For The Earth Corporation

For The Earth Corporation

July 19, 2011 08:45 ET

International Business Times Calls For The Earth Corporation the "One to Watch"

PHOENIX, AZ--(Marketwire - Jul 19, 2011) - In an article appearing on its website, International Business Times details the reasons For The Earth Corporation (PINKSHEETS: FTEG) is a company on the rise and calls it the "One to Watch."

Founded in 2008, For The Earth Corporation offers a comprehensive line of household and pet products that are environmentally safe and effective. Widely known for their flagship product, What Odor?™ -- an environmentally friendly, non-toxic, biodegradable odor-eliminating spray -- For The Earth has strategically sought and acquired other companies recently that demonstrate a dedication to "people, pets, and the planet" -- For The Earth's mantra.

Commenting on the strategy behind all of this, Nelson Grist, CEO and President of For The Earth Corporation, states, "Each company will continue to be focused on what it does best, but will have the combined backing and experience of our entire portfolio to make it stronger individually and part of a greater, more profitable whole." Grist adds, "We are positioning ourselves to make a tremendous impact on the natural and green product industry by partnering with reputable distributors across the US, Canada and Mexico."

For The Earth's Portfolio of Businesses
For The Earth Corporation manufactures an assortment of cleaning and personal care products along with PaPurr™, a cat litter made from recycled paper. For The Earth is headquartered in Phoenix, AZ.

Prestige Pet Products, Inc. manufactures 100% all-natural pork chews that are featured in a major national club store chain. With manufacturing in Novi, MI, their headquarters will be in Phoenix, AZ.

Kat-Box King manufactures Litter To Go, a disposable cat litter box that contains ready-to-use cat litter, and ships to over 50 distribution centers of a leading national retailer. Their manufacturing facility and headquarters are located in St. Louis, MO.

Companies to be Added to the Portfolio
Mountain Green produces a line of natural laundry detergents, household cleansers, dishwashing liquids and other cleaning products and sells through numerous private labels and its own label in both national and regional retail chains. Mountain Green is headquartered in Tempe, AZ.

Miller's Cats, LLC designs, manufactures, and sources pet products for over 2,000 retail locations and 15 distribution centers throughout North America. The Company's manufacturing facility and headquarters are located in Phoenix, AZ.

As previously announced in the letters of intent, the purchase of the above noted companies will be finalized shortly. Once all of the acquisitions are complete, it is estimated they will yield a combined revenue of $10-12 million by the end of 2011. The estimated forecast for 2012 is $17 million.

Revenue-Generating Strategies
For The Earth sells their products to retail and industrial customers comprising hotels, nursing homes, restaurants, and professional sports teams. Additionally, they sell their products direct to consumers.

For The Earth is collaborating with world-renowned brand and marketing experts, Ocozzio -- a revenue-improvement support firm with expertise in marketing, design, and public relations. The two companies will build various distribution channels and consumer awareness for the broad spectrum of products offered by For The Earth.

In addition, last week For The Earth announced the Company's expansion into the European and Mexican markets. They have aligned themselves with a distributor in Sweden to reach throughout Europe in addition to a distributor in Mexico City to distribute on the Company's behalf in Mexico.

Forward Looking Statements

Except for historical information contained herein, the matters set forth in this document are forward-looking statements about expected future events that involve risks and uncertainties. These uncertainties may cause For The Earth's actual future results to be materially different from those discussed in the forward-looking statements.

For The Earth's forward looking statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations. All forward-looking statements speak only as of the date hereof and are based upon the information available to For The Earth at this time. Such statements are subject to change, and For The Earth does not undertake to update such statements, except to the extent required under applicable law and regulation.

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