July 01, 2005 08:00 ET

International CES Expands Influence in the Chinese Market at SINOCES 2005; CEA President and CEO to Present Keynote Address at Consumer Electronics Industry Summit Forum

QINGDAO, China--(CCNMatthews - Jul 1, 2005) -

The 2005 China International Consumer Electronics Show (SINOCES), China's largest consumer electronics event, opens today in Qingdao. Sponsored by the Consumer Electronics Association (CEA), the producer of the International CES, the fourth annual SINOCES runs today through July 4 at the Qingdao International Convention Center.

"SINOCES 2005 presents an excellent opportunity for CEA to reach out to the untapped and rapidly growing Chinese consumer electronics market," said Gary Shapiro, president and CEO of CEA. "Partnering with the China Electronics Chamber of Commerce to host this event will allow us to increase the exposure of SINOCES internationally as well as to help foster trade opportunities between the United States and Chinese technology markets."

SINOCES is the only consumer technology event supported by the Chinese Ministry of Commerce, the Chinese Ministry of Information Industry, the Chinese Ministry of Science & Technology, and approved by the top Chinese administration, the State Council.

The 2005 event features more than 80 global exhibitors and is expected to draw more than 70,000 attendees from more than 50 countries. Exhibitors include manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and related products and services. Several SINOCES exhibitors such as Epson, Haier, Hisense, Samsung and Sony also will be exhibiting at the 2006 International CES.

Running in conjunction with SINOCES, the Consumer Electronics Industry Summit Forum brings together Chinese government officials and technology industry leaders to discuss issues important to developing the global consumer electronics market. At the forum, Shapiro will deliver a keynote address focusing on the growing importance of China in the global consumer electronics market and the challenges and opportunities ahead for U.S.-China trade relations. Shapiro is slated to speak on Friday, July 1, 2005 at the Grand Regency Hotel in Qingdao.

Also on tap for CEA is a scheduled meeting with Madam Wu Yi, vice premier of China, to discuss matters of international trade and intellectual property. In addition to CEA, executives from international technology trade associations in Australia, Hong Kong, Israel, Japan, Korea, the Philippines, Taiwan and Vietnam will also participate in the meeting.

For more information or to register for SINOCES, please visit www.sinoces.com.

The 2006 International CES, the world's largest annual technology tradeshow, runs January 5-8, 2006, in Las Vegas, Nevada.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $121 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.


-- CEA Summer Technology & Standards Forum
July 25-29, 2005, Denver, CO

-- CEA Industry Forum
October 17-19, 2005, Las Vegas, NV

-- EHX Fall 2005
November 7-11, 2005, Anaheim, CA

-- 2006 International CES - Defining Tomorrow's Technology
January 5-8, 2006, Las Vegas, NV

-- Winter Summit 2006
March 2-4, 2006, Vail, CO

-- CEA 2006 Winter Technology and Standards Forum
March 6-10, 2006, Clearwater Beach, FL

-- CEA Spring Break
March 14-17, 2006, Washington, DC

-- 2006 PARA Conference
May 3-7, 2006, Hilton Head, SC

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