International Commercial Television, Inc.
OTC Bulletin Board : ICTL

International Commercial Television, Inc.

October 26, 2006 13:26 ET

International Commercial Television, Inc.: Derma Wand Reports an Ideal Result

BAINBRIDGE ISLAND, WASHINGTON--(CCNMatthews - Oct. 26, 2006) - International Commercial Television, Inc. (OTCBB:ICTL) ("ICTV" or "The Company") a premier, full-service international retail and direct response television (DRTV) marketing company targeting the multi-billion dollar health and beauty industry is pleased to report that the Derma Wand and associated product was demonstrated on Ideal World a UK live home shopping channel.

Commencing Thursday, October 19, Derma Wand was demonstrated live on Ideal World, a UK home shopping television channel, showcasing the exceptional skincare benefits of the Derma Wand to the UK consumers. In only seven one-hour live presentations the Derma Wand generated gross revenue of $256,000.00 USD.

Mr. Willett, Director of International Business Development for ICTV commented, "The revenue generated exceeded management expectations and continues to confirm the market acceptance of the Derma Wand in the live television home shopping arena. The effective live demonstration technique Derma Wand has developed on the relatively small UK home shopping channel will allow Derma Wand's UK success to be duplicated in the immense multi-billion dollar home shopping market in the U.S." Mr. Willett further reports that "based on the UK Ideal revenue results ICTV is currently in discussions with a major US live home shopping network. Moreover ICTV is now equipped to target the numerous global live television home shopping channels."

ICTV's infomercial strategy along with live home shopping format is creating significant consumer brand awareness for the Derma Wand and will be a key component for a rewarding launch of the Derma Wand into the traditional retail environment.

ICTV has received confirmation from Ideal World that further the Derma Wand presentations will take place in 2006 and 2007.

About Ideal World

Headquartered in Peterborough UK, Ideal World is one of the UK's leading live television home shopping channels, selling an array of unique consumer products. Ideal World broadcasts live 24 hours a day, 365 days a year. The channel can currently be accessed by an estimated household population of 8.3 million UK homes

About the Derma Wand

The Derma Wand is a highly effective, patented and unique in-home skin care appliance that helps reduce the appearance of fine lines and wrinkles, and assists in cosmetically improving overall skin appearance.

About International Commercial Television, Inc.

Headquartered in Bainbridge Island Washington, International Commercial Television, Inc. (ICTV) uses direct response commercial television campaigns and traditional marketing methods to bring high-demand "Fountain of Youth" consumer products to the marketplace. ICTV uses long and short-form infomercials to market products which it owns outright or has acquired a license to market. ICTV uses a unique marketing method of creating brand awareness through the use of profitable infomercials and live home shopping broadcasts rather than costly traditional advertising campaigns. ICTV uses this brand awareness to build sales channels for products that will be sold using DRTV through to the traditional retail shopping outlets.

Forward-Looking Statements

The matters discussed in this press release may contain "Forward-Looking statements" (as such term is defined in the Private Securities Litigation Reform Act of 1995). The safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to Forward-looking statements made by ICTV. You should not place undue reliance on Forward-looking statements. These Forward-looking statements involve risks and uncertainties. The actual results that ICTV achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These Forward-looking statements are based on current expectations, and ICTV assumes no obligation to update this information. Readers are urged to carefully review and consider the various disclosures made by ICTV in its reports filed with the Securities and Exchange Commission that attempt to advise interested parties of the risks and factors that may affect its business.


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