International Commercial Television, Inc.
OTC Bulletin Board : ICTL

International Commercial Television, Inc.

August 22, 2006 12:21 ET

International Commercial Television, Inc.: Derma Wand Walks Down the Aisle for the First Time

BAINBRIDGE ISLAND, WASHINGTON--(CCNMatthews - Aug. 22, 2006) - International Commercial Television, Inc. (OTCBB:ICTL) ("ICTV" or "The Company") a premier, full-service international retail and direct response television (DRTV) marketing company targeting the multi-billion dollar health and beauty industry is pleased to announce that it has been advised that the Derma Wand and associated products will be on Canadian retail shelves in September 2006.

Interwood Direct, the Company's licensed Canadian distributor of the Derma Wand, has informed the ICTV's management that it has concluded discussions with a premier Canadian drug store chain for the retail launch of the Derma Wand in to the traditional retail market place.

Interwood Direct has received the initial opening purchase order for the chain wide retail introduction of the Derma Wand and Interwood expects product to be on the shelves by late September. This will be the first time the Derma Wand will be exposed to the retail consumer in North America. Mr. Rob Woodroffe, CEO of Interwood Direct states "With the extensive television exposure the Derma Wand infomercial has had to the Canadian consumer, I expect the velocity of sale at retail store level to be substantial." Mr. Woodroffe further stated "The Derma Wand has had one of the most successful sell through rates on television in Interwood's history and with the extensive television branding and consumer awareness the Derma Wand infomercial has established; I have no doubt the Derma Wand will be well received by the Canadian retail consumer."

Interwood has requested that the Company does not announce the name of the drug store chain at this time as Interwood are in negotiations with other Canadian retail outlets. The name of the drug store chain will announced once the Derma Wand and associated products have been placed on the retail shelves.

ICTV also wishes to advise that it has begun drawing down on the line of credit extended by Media Funding Partners Inc. under the terms announced in the Company's news release of May 19th 2006 and that the Derma Wand infomercial campaign has begun a full nation wide television rollout of the Derma Wand infomercial in the US on both major national cable networks and broadcast stations. Based on preliminary television sales, the Company has informed it's manufacturers of the Derma Wand and the Company's DermaVital skincare line to request increased production and has placed new orders. Television sales and media spends are being analyzed at this time and once completed a comprehensive news release will be issued.

About Interwood Direct

Interwood was formed in 1974 and is now Canada's leading electronic retailer distributing unique products domestically and internationally via Direct Response Television, the internet, catalogue and retail.

About the Derma Wand

The Derma Wand is a highly effective, patented and unique in-home skin care appliance that helps reduce the appearance of fine lines and wrinkles, and assists in cosmetically improving overall skin appearance.

About International Commercial Television, Inc.

Headquartered in Bainbridge Island Washington, International Commercial Television, Inc. (ICTV) uses direct response commercial television campaigns and traditional marketing methods to bring high-demand "Fountain of Youth" consumer products to the marketplace. ICTV uses long and short-form infomercials to market products which it owns outright or has acquired a license to market. ICTV also acts as the international marketing distributor for third party products for which it collects a royalty on all sales. ICTV uses a unique marketing method of creating brand awareness through the use of profitable infomercials and live home shopping broadcasts rather than costly traditional advertising campaigns. ICTV uses this brand awareness to build sales channels for products that will be sold using both direct response ordering and traditional retail shopping outlets.

Forward-Looking Statements

The matters discussed in this press release may contain "Forward-looking statements" (as such term is defined in the Private Securities Litigation Reform Act of 1995). The safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to Forward-looking statements made by ICTV. You should not place undue reliance on Forward-looking statements. These Forward-looking statements involve risks and uncertainties. The actual results that ICTV achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These Forward-looking statements are based on current expectations, and ICTV assumes no obligation to update this information. Readers are urged to carefully review and consider the various disclosures made by ICTV in its reports filed with the Securities and Exchange Commission that attempt to advise interested parties of the risks and factors that may affect its business.


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