International Commercial Television, Inc.
OTC Bulletin Board : ICTL

International Commercial Television, Inc.

November 01, 2006 14:37 ET

International Commercial Television, Inc.: Retail Away for the Derma Wand

BAINBRIDGE ISLAND, WASHINGTON--(CCNMatthews - Nov. 1, 2006) - International Commercial Television, Inc. (OTCBB:ICTL) ("ICTV" or "The Company"), a premier, full-service international retail and direct response television (DRTV) marketing company targeting the multi-billion dollar health and beauty industry is pleased to report that the Derma Wand and associated products has entered the traditional retail arena.

The Derma Wand now has retail placement chain wide with London Drugs a premier Canadian Drug store group. The Derma Wand is presented in dedicated free standing isle displays in the Health and Beauty section of all the London Drug outlets. An advertisement for the Derma Wand is expected to appear twice between now and December 15th in the London Drug's promotional flyers which are inserted in variety of community and daily news papers, in British Columbia, Alberta, Saskatchewan and Manitoba.

Mr. Willett, Director of International Business Development for ICTV, states, "This is the second step in our North American retail strategy for the Derma Wand and other of ICTV's "Fountain of Youth" products. We are delighted with the initial Canadian retail launch channel of London Drugs as it is one of the most respected and aggressive retailers in Canada." Mr. Willett further states, "I have also been informed by our Canadian agent, Interwood Direct, that they are in discussions with other Canadian retail entities for further product placement of the Derma Wand."

The Company also whishes to advise that it is currently in discussions with a retail group for the US distribution of the Derma Wand and the Company's DermaVitial skincare range.

About London Drugs

Founded in 1945, London Drugs is 100% Canadian owned and is focused on local customers' satisfaction. Across Alberta, Saskatchewan, Manitoba and British Columbia, London Drugs employs more than 6,000 staff dedicated to providing their customers with a superior shopping experience.

About the Derma Wand

The Derma Wand is a highly effective, patented and unique in-home skin care appliance that helps reduce the appearance of fine lines and wrinkles, and assists in cosmetically improving overall skin appearance.

About the DermaVital Skin care Line

The DermaVital Skin Care range has been specially formulated to enhance the effectiveness of the results achieved by using the Derma Wand. The lead product in the range is the DermaVital Hydra Infusion Beauty Treatment and Hydrating Skin Mist, a formula that received a U.S. patent for effectively allowing water to be absorbed on to skin.

About International Commercial Television, Inc.

Headquartered in Bainbridge Island, Washington, International Commercial Television, Inc. (ICTV) uses direct response commercial television campaigns and traditional marketing methods to bring high-demand "Fountain of Youth" consumer products to the marketplace. ICTV uses long and short-form infomercials to market products which it owns outright or has acquired a license to market. ICTV uses a unique marketing method of creating brand awareness through the use of profitable infomercials and live home shopping broadcasts rather than costly traditional advertising campaigns. ICTV uses this brand awareness to build sales channels for products that will be sold using DRTV through to the traditional retail shopping outlets.

Forward-Looking Statements

The matters discussed in this press release may contain "Forward-Looking Statements" (as such term is defined in the Private Securities Litigation Reform Act of 1995). The safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to Forward-Looking Statements made by ICTV. You should not place undue reliance on Forward-Looking Statements. These Forward-Looking Statements involve risks and uncertainties. The actual results that ICTV achieves may differ materially from any Forward-Looking Statements due to such risks and uncertainties. These Forward-Looking Statements are based on current expectations, and ICTV assumes no obligation to update this information. Readers are urged to carefully review and consider the various disclosures made by ICTV in its reports filed with the Securities and Exchange Commission that attempt to advise interested parties of the risks and factors that may affect its business.

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