MUNICH, GERMANY--(Marketwire - March 3, 2011) - From 6 to 8 April 2011 the Akademie des Deutschen Buchhandels (Academy of the German Book Trade) -- in collaboration with the SIPA (Specialized Information Publishers Association) and VNR Verlag für die Deutsche Wirtschaft AG (publishing house) -- is staging an international conference on "Business-building secrets for specialized information publishers."
There will be lectures and discussions from and with experts from the USA and Europe on new technologies and viable (online) business models in the specialized information market. The focus will be on strategic aspects and international trends in the fields of marketing and distribution. Themes will include cloud computing, SEO (search-engine optimization) and the development of iPad and iPhone apps for providers of specialized information. The programme will also feature a roundup of best practices from various countries.
The conference will be held in English and targets technical and managerial staff, as well as top executives and decision makers at international specialized and special-interest publishers. The active programme -- with intensive roundtable dialogues, lectures, panel discussions, joint evening meals and sufficient opportunities for networking -- will enable the participants to engage in a constructive exchange of information and ideas with colleagues.
The speakers will include: Alessandro Agostini (Managing Director, Bruce Clay Europe), Dr. med. Frank Antwerpes (CEO, DocCheck), Cynthia Carter (President, FDAnews), Helmut Graf (CEO, VNR Verlag für die Deutsche Wirtschaft AG), Annabel Koffman (Group Publisher, Fleet Street Publications South Africa), Christian Kohl (Senior Manager E-Production, Walter de Gruyter), Richard Londesborough (CEO, Business Monitor International), Rick Longenecker (President, Armature Group), Michael Rosbach (CEO, Scopevisio), Jarmo Rosenberg (Managing Director, Edita Publishing Oy), Matt Salt (Executive Director of SIPA), Dr. Reinhard Sander (Agency for Quality Management in Publishing Business), Jan Schneider (Head of Online Marketing, FID Verlag), Patricia Sparacio (Head of 'Corporate Success' Division, VNR Verlag für die Deutsche Wirtschaft AG).
Chair: Andy McLaughlin (President & CEO, PaperClip Communications, USA, Treasurer & board member, Specialized Information Publishers Association, USA).
For further details on the event and to register, please go to:
http://www.buchakademie.de/konferenzen/international/sipa.php
Contact Information:
If you have any questions on this press release, please contact:
Judith Horsch
PR Manager
Akademie des Deutschen Buchhandels
Salvatorplatz 1
80333 Munich
Tel.: +4989 - 2919 5365
Fax: +4989 - 2919 5369