International Datacasting Corporation

International Datacasting Corporation

March 19, 2009 16:48 ET

International Datacasting Corporation's 3D Live Digital Cinema Technology Showcased at SatExpo Show in Rome

Attn: Business/High-Tech Editors

ROME, ITALY--(Marketwire - March 19, 2009) - International Datacasting Corporation, (TSX:IDC) a global leader in providing advanced solutions for the distribution of broadband multimedia content via satellite, announced today the successful demonstrations of their SuperFlex Pro Cinema 3D Live Encoder and Decoder product lines, powered with Sensio® 3D technology, at the Sat Expo Europe 2009 international conference and exhibition held in Rome from 19-21 March.

The demonstrations included a simultaneous 3D broadcast of a live jazz performance over the satellite in a digital cinema configuration as well as broadcast and display on a commercially available consumer 3D television, demonstrating the technology for the direct-to-home market.

"The live demonstrations were well received by many observers, amazed at the full colour HD quality of the 3D displays as well as the fact that these off-the-shelf products are easy to use and available today. The Sensio® 3D technology that we use in our Pro Cinema products is rock solid compared to other techniques. It ensures that the left and right HD signals are locked and fully synchronized to avoid eye strain while only using half the bandwidth as compared to others," said Edward DiCarlo, IDC's VP Sales and Marketing. "This product line is a great addition to our digital cinema solutions portfolio - helping us add new revenues for digital cinema operators in this emerging market," he added.

The SuperFlex Pro Cinema Live Decoder and Encoder, with Sensio® 3D technology inside, supports both 2D and 3D live and pre-recorded events which provides movie houses and other venues increased new business opportunities via alternative content programming. The products allow play out of live broadcast and pre-recorded stereoscopic (3D) content, up to 1080p 60fps, using industry standard 2D video distribution infrastructure and is compatible with all types of digital projection systems available on the market.

SENSIO remains the only corporation in the world to have successfully integrated its live 3D content broadcasting technology throughout a network of movie theaters.

IDC will be showcasing the IDC Pro Cinema 3D Live Encoder and Decoder products, along with the other components of IDC's end-to-end digital cinema solution and the rest of IDC's broadband satellite solutions for digital radio, high speed data and video such as IPTV, syndicated video at the following trade shows: SAT2009, March 25 to 27 in Washington DC; ShoWest, March 30 to April 02 in Las Vegas and NAB, April 20 to 23 in Las Vegas.

About International Datacasting Corporation (IDC):

International Datacasting Corporation, (TSX:IDC) is a global leader in providing advanced solutions for the distribution of broadband content via satellite. IDC is at the forefront of delivering IP-based datacasting solutions via satellite and content distribution technologies with installations in more than 100 countries worldwide. IDC's products are in demand for radio and television broadcast networks, distance learning, digital signage, digital cinema, IPTV distribution and other content distribution applications. IDC is headquartered in Ottawa, Canada, operates in Europe through its wholly owned subsidiary PROFline B.V. in Arnhem, the Netherlands and has an established international network of value-added partners and distributors.

This press release contains forward-looking statements that may involve risks and uncertainties. Actual results may differ materially. Factors that might cause a difference include, but are not limited to, competitive developments, risks associated with IDC's growth, the development of the satellite datacasting market, regulatory risks, intellectual property infringement and other factors. IDC assumes no obligation to update these forward-looking statements to reflect events or circumstances after the date hereof. More detailed information about potential factors that could affect IDC's financial and business results is included in the public documents IDC files from time to time with Canadian securities regulatory authorities.

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