International Datacasting Corporation

International Datacasting Corporation

March 22, 2005 17:05 ET

International Datacasting Wins $2.7 Million Contract With National Public Radio for New Streaming Audio Network


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: INTERNATIONAL DATACASTING CORPORATION

TSX SYMBOL: IDC

MARCH 22, 2005 - 17:05 ET

International Datacasting Wins $2.7 Million Contract
With National Public Radio for New Streaming Audio
Network

WASHINGTON, DC--(CCNMatthews - March 22, 2005) - International
Datacasting Corporation (IDC) (TSX:IDC) announced today that it has
signed a new contract with National Public Radio (NPR)-one of the most
prestigious broadcast radio networks in the United States-to
significantly expand the ContentDepot, public radio's next-generation
distribution system. The order is valued at $2.7 million CDN and adds a
streaming audio subsystem to the "store and forward" file transfer
system IDC previously designed and produced for ContentDepot in 2004.

NPR manages the Public Radio Satellite System (PRSS), which distributes
programming from NPR and other producers to interconnected stations
nationwide. Traditionally, all public radio programming has been
distributed in "real time" (broadcast live and/or recorded at the
station level for playback later.) ContentDepot offers stations the
ability to select and schedule content in the form of files delivered to
the station. Last year IDC won a competitive tender to provide the file
transfer infrastructure (that previous contract has generated $2.5
million CDN in revenue thus far). IDC's SuperFlex DVB IP datacasting
system and Datacast XD content distribution and management system form
the infrastructure for the distribution of public radio programming
content nationwide via satellite.

Pete Loewenstein, NPR's Vice President for Distribution commented, "This
project is the culmination of years of study and evaluation as well as
many, many months of testing. We have a diverse base of stations and
our challenge was to meet the needs of all of our user community. IDC
has been an excellent partner for us in this process. Their combination
of expertise in digital audio broadcasting, as well as broadband data
distribution, is superb."

Ron Clifton, IDC's President and CEO said, "The term 'convergence' has
been a buzzword for several years, but the ContentDepot underscores the
fact that convergence is here. We at IDC have deep roots in the digital
audio industry and it is exciting to see it come full circle and meet up
with the leading-edge work we've been doing in the delivery of
multimedia IP files and streams."

The new contract includes enhancements of existing IDC products as well
as custom engineering to build a robust system to deliver dozens of
channels of live, streaming audio as well as hundreds of programs in the
form of files. IDC will incorporate some of these innovations into its
standard product line and launch several new products for the digital
audio market this spring.

One key enhancement is the ability to inject metadata (including
Program-Associated Data or PAD). Information associated with these
files and streams can be used for more accurate programming/playback,
and eventually for text displays in the future deployment of "High
Definition (HD) Radio".

IDC worked closely with NPR's overall system integrator, Siemens
Business Services Media (SBS Media, formerly BBC Technology) on both
projects-this teamwork was critical to developing a seamless interface
with a wide range of industry-standard automation equipment. The final
system offers an end-to-end solution allowing stations to streamline
programming, cut costs and improve quality. (For more information on
the ContentDepot see www.prss.org/contentdepot)

Ron Clifton continued, "The NPR system is first class and it's been a
privilege for us to work with NPR on this project. Over the coming
months we will be working closely with other broadcasters in order to
provide them with the tools they need to take advantage of the
fundamental advances and innovations in this technology."

About International Datacasting Corp.:

IDC (TSX:IDC) provides advanced products, systems and services for the
implementation of broadband wireless infrastructure networks used to
distribute multimedia data. IDC is at the forefront of delivering
IP-based datacasting solutions via satellite and content distribution
technologies. IDC's products are in demand for high-speed Internet
infrastructure, enterprise networks, distance learning, and multimedia
content distribution. IDC is a recipient of numerous awards including
the prestigious Canada Export Award for Innovation and Technology
Achievement. IDC is headquartered in Ottawa, Canada with an established
international network of partners and distributors and installations in
more than 75 countries worldwide. Visit IDC on the web at
www.intldata.ca.

About National Public Radio (NPR):

NPR is renowned for journalistic excellence and standard-setting news
and entertainment programming. A privately supported, non-profit,
membership organization, NPR serves a growing audience of more than 22
million Americans each week via more than 770 public radio stations.
International partners in cable, satellite and short-wave services make
NPR programming accessible anywhere in the world.

This press release contains forward-looking statements that may involve
risks and uncertainties. Actual results may differ materially.
Factors that might cause a difference include, but are not limited to,
competitive developments, risks associated with IDC's growth, the
development of the satellite datacasting market, regulatory risks,
intellectual property infringement and other factors. IDC assumes no
obligation to update these forward-looking statements to reflect events
or circumstances after the date hereof. More detailed information
about potential factors that could affect IDC's financial and business
results is included in the public documents IDC files from time to time
with Canadian securities regulatory authorities.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    International Datacasting Corp.
    Diana Cantu
    Director of Marketing Communications
    613-596-4120 x 258
    dcantu@intldata.ca