SOURCE: IDenta Corp.

February 09, 2007 09:00 ET

International Drug Detection Company IDenta Releases Interactive CD Product Catalog Created by APH Group

JERUSALEM -- (MARKET WIRE) -- February 9, 2007 -- IDenta Corp. (PINKSHEETS: IDTA) announced today that APH Group, IDTA's authorized U.S. distributor for its CONFIRM line of drug detection products, has just released a unique marketing tool designed to provide valuable information about illegal drugs and substance detection. The product is a new interactive CD catalog called a CataDisc, and features a number of ways that will make it very easy to review and purchase IDenta's line of CONFIRM Drug Detection kits.

"This interactive purchasing experience creates an impressive branding, marketing and informational opportunity for IDenta," explained Yaacov Shoham, IDTA CEO. "The IDenta CONFIRM CataDisc will allow our products to be seen by the broader consumer and civilian markets here in the United States without the necessity of having sales representatives make the initial presentation and demonstrate the products in person."

Susan Brod, CEO of APH Group, based in Savannah, Georgia, further explained, "The IDenta CONFIRM Catadisc will be a primer for parents, teachers and employers who suspect that a child, student or employee may have possession of illegal drugs. We believe that once these discs start being distributed through advertisements, direct mail programs, trade shows, PTAs and through our regional representatives, the true value of IDenta's illegal substance identification products will be much better understood by the public and private sectors. It is a tool that we believe every drug detection program should not be without."

Editors, school administrators, parents, human relations personnel and security companies who would like a copy of the IDenta CONFIRM CataDisc™ or for information on a fund raising program for PTAs to introduce this important product to parents and schools, contact Pam Duncan at 912 652-4818 or via email at pduncan@aphgroup.us

ABOUT APH GROUP

The APH Group, www.aphgroup.us, is a sales outsourcing company founded in 1997. The APH Group can provide a seamless sales and supply chain for its clients with customized services from a simple U.S. office address to a nationwide, managed sales force including all the necessary logistics. Sales outsourcing is a cost-effective and expedient way to increase sales, enter new markets or introduce new product lines through the utilization of nationally managed independent sales agencies.

ABOUT IDENTA

Since 2003, IDenta Corporation has become recognized as a world-wide leader in the development of proprietary on-site drug detection kits and more recently explosive detection kits. IDenta develops, manufactures and distributes products for the both professional and civil markets which consistently pass the highest qualifications and testing procedures of law enforcement and security agencies around the world. The company has corporate representatives in 20 countries including companies in the U.S., China, France, Indonesia, Poland, Great Britain, Argentina, Ghana, Venezuela etc. Information concerning IDenta's business plan and product line may be found at www.identa.biz and www.drugsdetector.com.

Certain of the statements contained herein may be, within the meaning of the federal securities laws, "forward-looking statements" that are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on management's expectations as of the date hereof, and the company does not undertake any responsibility to update any of these statements in the future.

Contact Information

  • For Investor Relations, lobbying interests or information concerning
    IDenta's products internationally contact:

    Yaacov Shoham
    IDenta Corp.
    CEO
    Tel: +972-52-6554487, +972-8-9716874
    Fax: +972-8-9716875
    fpi@drugsdetector.com

    For Investor Relations and information concerning U.S. product
    representation please contact:

    Randy Jacobs
    US Corporate Spokesman
    IDentaNews@sitcomllc.com
    +1-800-316-9437

    IDenta Corp.
    USA address:
    530 Stephenson Avenue
    Savannah, Georgia 31405
    Tel: +1-912-652-4818