SOURCE: IDenta Corp.

February 28, 2011 13:15 ET

International Drug & Explosives Detection Company IDenta Corp Announces Agreement With Red Orange Company

JERUSALEM--(Marketwire - February 28, 2011) - IDenta Corp. (PINKSHEETS: IDTA) CEO Yaacov Shoham announced today that a marketing agreement has been signed with Red Orange Company based in Dubai.

Mr. Shoham was in India last week for the second time in the past two months to penetrate the markets of the Arab countries in the Middle East and to continue to penetrate other markets in India itself (India is one the largest markets for IDenta's different products).

During the five-day business trip, Mr. Shoham met and finalized the agreement with Red Orange company.

Red Orange ( is a company based in Dubai with large branch offices in India, Afghanistan, Iraq, Sudan and USA.

Red Orange has very strong connections in law enforcement and specifically with the military agencies in a very large area from Sudan in the west, to Afghanistan in the east. IDenta Corp. business relationship with Red Orange started a year ago, when the company began purchasing IDenta's products. The meeting took place in Trivandrum, Kerala, India. (one of Red Orange's main offices is in Trivandrum).

During the visit, Red Orange arranged meetings with the Chief of Police of the State of Kerala (a state with 32 million inhabitants) and with some other high positioned police officials of the state of Kerala. In Trivandrum, Mr. Shoham attended five meetings, and the Chief of the Police and other officials decided to purchase IDenta's products.

Red Orange has also been able to arrange a very important meeting in Delhi (capital of India) with the head of the National Investigation Agency (NIA). The NIA is a law enforcement agency dedicated towards countering terrorists anywhere in India at any time.

At the meeting, the head of the NIA decided to purchase IDenta Alert explosive identifiers to be tested in the field by the NIA agents. Also the head of the agency has appointed one of his aides to be in contact with Red Orange.

"The five-day business trip was a very successful trip. The markets for IDenta's products in the Middle East and India area are huge. The potential for the products are in many, many hundreds of thousands of kits per year and probably much more. Red Orange company is a best business partner for IDenta's products in this large area because of their vast connections with the law enforcement and the military agencies," commented Mr. Shoham.

IDenta's entire product line may be found at and


Since 2003, IDenta Corporation has been recognized as a worldwide leader in the development of proprietary on-site drug, drug precursor and explosive detection kits. IDenta develops, manufactures and distributes products for both the professional and civil markets which consistently pass the highest qualifications and testing procedures of law enforcement and security agencies around the world.


Certain of the statements contained herein may be, within the meaning of the federal securities laws, "forward-looking statements" that are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on management's expectations as of the date hereof, and the company does not undertake any responsibility to update any of these statements in the future.

For Investor Relations, lobbying interests or information concerning IDenta's products internationally or the development of new chemical detectors, contact: Yaacov Shoham, IDenta Corp., CEO, Tel: +972-52-6554487,, 

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