SOURCE: IDenta Corp.

March 07, 2012 10:15 ET

International Drug & Explosives Detection Company IDenta Corp. Announces Strategic Alliance With an American Company

JERUSALEM, ISRAEL--(Marketwire - Mar 7, 2012) - IDenta Corp. (PINKSHEETS: IDTA) CEO Yaacov Shoham today announced:

IDenta Corp. has signed a strategic alliance with Oximeter Plus, Inc. Oximeter Plus is a Long Island, NY, USA based distribution and marketing firm. The IDenta Touch&Know brand will be presented by Oximeter Plus at the NASSP Annual conference on March 8-10, 2012 in Tampa, FL (Booth #503).

The USA team will then take the IDenta Touch&Know brand on the road to various markets at the following events:

  • ASCD Conference on March 24-26, 2012 in Philadelphia, PA (Booth #1165)
  • CUPSA on April 19, 2012 in Atlantic City, NJ (Booth TBA)
  • IACLEA Expo on June 15-16, 2012 in Reno, NV (Booth #315)
  • National PTA Convention on June 21-24, 2012 in San Jose, CA (Booth #511)

Oximeter Plus has extensive expertise and over 35 years of experience in launching new and innovative products and services. Their expertise and experience has been over a diverse range of markets -- from mass consumer markets to niche b2b markets.

"We will be testing multiple markets simultaneously where drug testing solutions have not been introduced. IDenta's patented design allowing for easy, safe and accurate use will open these markets to IDenta drug testing," said Gabe Ruttner, Director of Business Development of Oximeter Plus, Inc.

The Oximeter Plus sales staff is well connected and has strong working relationships with buyers in diverse markets. Oximeter Plus' client portfolio includes Walgreens, CVS, Rite Aid, Wal-Mart, Bed Bath & Beyond as well as dozens of regional retail pharmacy chains, 3500 independent pharmacies and DMEs, pharmacy trade wholesalers, small independent mom and pop shops, national branded catalogs, and .coms such as,, and Past projects have successfully placed products on the shelves and websites of such retailers as Home Depot, Menards, Lowes, Target, BJ's, Costco, Modell's Sporting Goods, Sports Authority, Dick's Sporting Goods, Academy Sports, Big 5 Sporting Goods, Brookstone and TV shopping channels QVC and HSN.

The Oximeter Plus team has a fully equipped creative staff including highly proficient web/software engineers and graphic designers. The creative team is responsible for sales presentations, professional emails, sophisticated interactive and highly educational websites, tradeshow booth design, package design and other brand related requirements. Already, the Oximeter Plus staff has launched to begin promotion of the Identa Touch&Know brand. Oximeter Plus is also capable of providing logistics, EDI, warranty support and other back office requirements.

The collective talents of the Oximeter Plus team provides its clients with a full turnkey solution to sales, marketing and logistics in the USA. Identa welcomes Oximeter Plus to its global list of distributors.

IDenta's entire product line may be found at, and

Since 2003, IDenta Corporation has been recognized as a worldwide leader in the development of proprietary on-site drug, drug precursor and explosive detection kits. IDenta develops, manufactures and distributes products for both the professional and civil markets which consistently pass the highest qualifications and testing procedures of law enforcement and security agencies around the world.

Certain of the statements contained herein may be, within the meaning of the federal securities laws, "forward-looking statements" that are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on management's expectations as of the date hereof, and the company does not undertake any responsibility to update any of these statements in the future.

For Investor Relations, lobbying interests or information concerning IDenta's products internationally or the development of new chemical detectors, contact: Yaacov Shoham, IDenta Corp., CEO, Tel: +972-52-6554487,,

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