SOURCE: IDenta Corp.

January 31, 2011 10:26 ET

International Drug & Explosives Detection Company IDenta Corp. Issues Update of Company Events

JERUSALEM--(Marketwire - January 31, 2011) - IDenta Corp. (PINKSHEETS: IDTA) CEO Yaacov Shoham today issued a statement updating company events.

Mr. Shoham stated, "Things have been happening at a very accelerated pace at Identa Corp and we will be releasing much information concerning the different markets and other issues in the next few weeks and months. We have a lot of information to be disclosed and some of it is related to following up on previous press releases. (such as DOD and name of drug store chain)

The new marketing team in the states will be in the following format:

  • The law enforcement agencies (federal, state, local) and the military agencies will be marketed by Mr. Devin Standard.

    Mr. Standard was a Vice President for business development with Smith & Wesson (the famous gun company).

    He is very experienced in the Homeland Security industry and has very strong connections with decision makers on all levels. Mr. Standard will be working with Identa Corp on a permanent basis, especially with myself.
  • Earthbound LLC will continue the penetration of the retail market, with the General Drug Screening kit (in the 8 largest drug store chains in the states). We have renewed the agreement with Earthbound LLC, because of their success in obtaining the order of 70,000 kits from the largest drug store chain a few months ago. The order will be supplied by the summer 2011.

    Earthbound executives do believe that after the success with the first chain, we will have orders from the other chains also.
  • Other drug store chains (except the eight working with Earthbound), working places, educational institutions, etc. will be developed by Mr. Mervin Klein from New York. He is very experienced in the retail market sector.

  • By end of February 2011, we will release a new E-Shop, for the General Drug Screening kit and the Confirm kits. Identa Corp has already hired two people to work with the new e-shop, including marketing for the new web site.

  • Identa Corp will continue the connections with the agencies created by the former representative in the states, Jant Pharmacal from California.

  • Identa Corp is not limited in developing more connections in the states (in addition to the above mentioned reps). Except for Earthbound LLC, no other connections will have exclusivity. Identa Corp will continue to find new marketing possibilities, due to the giant markets in the USA."

IDenta's entire product line may be found at www.IDenta.biz and www.IDenta-corp.com

ABOUT IDENTA
Since 2003, IDenta Corporation has been recognized as a worldwide leader in the development of proprietary on-site drug, drug precursor and explosive detection kits. IDenta develops, manufactures and distributes products for both the professional and civil markets which consistently pass the highest qualifications and testing procedures of law enforcement and security agencies around the world.

DISCLAIMER
Certain of the statements contained herein may be, within the meaning of the federal securities laws, "forward-looking statements" that are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on management's expectations as of the date hereof, and the company does not undertake any responsibility to update any of these statements in the future.

For Investor Relations, lobbying interests or information concerning IDenta's products internationally or the development of new chemical detectors, contact: Yaacov Shoham, IDenta Corp., CEO, Tel: +972-52-6554487, fpi@drugsdetector.com, www.identa.biz. www.identa-corp.com

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