SOURCE: IDenta Corp.

March 17, 2011 13:00 ET

International Drug & Explosives Detection Company IDenta Corp Set to Launch New E-Commerce Website

JERUSALEM--(Marketwire - March 17, 2011) - IDenta Corp. (PINKSHEETS: IDTA) CEO Yaacov Shoham today announced that the company is set to launch a new e-commerce retail website.

Mr. Shoham released the following information about the website.

"1. In about 10 days we will launch a new website, an electronic shop for drug detectors aimed specifically for the retail market:
-worried parents
-working places
-educational institutions (schools, colleges, universities, etc.)

"2. We have recently hired a team of two people who be working only with the e-shop, including advertising it in the social websites such as YouTube, Twitter, Facebook etc.

"3. The domain of the new website will be (one of our present domains). This domain is a very strong one and in any search it will show up as first or second choice.

"4. Please check at to see how many hits have been made at, to be able to see the potential of this domain.

"The new website will replace the very old

"5. IDenta is the only company that is able to supply kits for the retail market to check suspected substances. No other company has the General Drug Screening Kit and other kits to detect specific drugs like cocaine, crack, marijuana/hashish, ecstasy, etc.

"6. The new website will also have an affiliate program that will pay owners of the affiliate websites for any purchase made through their websites. We expect that in a reasonable time we will be able to have several hundred or more affiliates in our program.

"7. We do believe that with this new web site, we will be able to significantly increase the income of the company and the awareness of IDenta's advanced drug detectors."

IDenta's entire product line may be found at and .

Since 2003, IDenta Corporation has been recognized as a worldwide leader in the development of proprietary on-site drug, drug precursor and explosive detection kits. IDenta develops, manufactures and distributes products for both the professional and civil markets which consistently pass the highest qualifications and testing procedures of law enforcement and security agencies around the world.

Certain of the statements contained herein may be, within the meaning of the federal securities laws, "forward-looking statements" that are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on management's expectations as of the date hereof, and the company does not undertake any responsibility to update any of these statements in the future.

For Investor Relations, lobbying interests or information concerning IDenta's products internationally or the development of new chemical detectors, contact: Yaacov Shoham, IDenta Corp., CEO, Tel: +972-52-6554487,,

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