SOURCE: IDenta Corp.

August 04, 2009 11:00 ET

International Drug & Explosives Detection Firm IDenta Corp. Releases Update on Retail Marketing

JERUSALEM--(Marketwire - August 4, 2009) - IDenta Corp. (PINKSHEETS: IDTA) CEO Yaacov Shoham today released a statement about the marketing process for the retail consumer markets.

Shoham stated, "In the past four weeks since we have returned from the business trip in the USA, Earthbound executives together with IDenta's marketing team have created a strong power point presentation about the new General Screening Drug Test kit.

"The presentation will show all the benefits of the kits. That includes the following points: ease of use of the kits, most accurate test kits on the market, no false positives, safe, results in seconds, perfect for school, work and home use. The presentation will also show the need for the kits. The presentation will be shown very soon before the buyers of the eight mentioned retail and drug store chains."

In the meantime, the Earthbound marketing team has already informed the different buyers about the new General Screening Drug Test kit and Earthbound is in daily contact with the buyers about IDenta kits and other products.

Shoham further stated, "We are within our scheduled time table, and we do believe that in a reasonable time we will see the new kits on the shelves of the different chains. We are aware that there will be special requests from the chains, therefore we together with Earthbound are making the necessary preparations in advance to save time. Our goal is to have the kits in the stores as soon as possible to fill the need of the general public to have a reliable product to test substances that are found. We believe that there is no other product on the market that will be able to do what the new General Screening Drug Test kit will do."

IDenta will keep the investors and general public informed about the progress of the company and any updates as they arise. Additional news is expected to be released soon, perhaps as early as the end of this week.

ABOUT IDENTA

Since 2003, IDenta Corporation has been recognized as a worldwide leader in the development of proprietary on-site drug, drug precursor and explosive detection kits. IDenta develops, manufactures and distributes products for both the professional and civil markets which consistently pass the highest qualifications and testing procedures of law enforcement and security agencies around the world.

Information concerning IDenta's entire product line may be found at www.IDenta.biz

DISCLAIMER

Certain of the statements contained herein may be, within the meaning of the federal securities laws, "forward-looking statements" that are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on management's expectations as of the date hereof, and the company does not undertake any responsibility to update any of these statements in the future.

For Investor Relations, lobbying interests or information concerning IDenta's products internationally or the development of new chemical detectors, contact: Yaacov Shoham, IDenta Corp., CEO, Tel: +972-52-6554487, fpi@drugsdetector.com, www.identa.biz.

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