SOURCE: IDenta Corp.

August 24, 2009 11:00 ET

International Drug & Explosives Detection Firm IDenta Corp. Updates Company Marketing Activities

JERUSALEM, ISRAEL--(Marketwire - August 24, 2009) - IDenta Corp. (PINKSHEETS: IDTA) today released updates of some of the recent sales activity of IDenta products.

1. Retail and drug store chains -- The presentations to the purchasers of the 8 retail and drug store chains by Eartboundllc for the retail consumer market have begun. The presentations are a scheduled process with each retailer and usually involve more than one meeting. Identa does believe that in matter of 3-4 months we will be able to have the new General Screening Test Kit on the shelves of different stores.

2. Department of Defense (DOD) -- The order was dispatched a few days ago and the testing procedure is scheduled to start this week by the DOD scientists. The training process by Identa will take place as soon as it is scheduled. At the conclusion of the five month testing period, Identa's explosive detectors will be available to be purchased by all US Government personnel and military.

3. UN - Vienna -- In September or at the beginning of October, a meeting will take place between the UN officials, Identa's chief scientist and Identa's local representative company that is in charge of developing the UN connection. At this meeting, Identa's chief scientist will present the different products and will show the superiority of them compared to the present detectors currently being used by the UN. It is expected that in the budget year 2010, Identa's different detectors will begin to be used by the UN.

4. A new website: www.identa-corp.com will be launched in matter of 3-4 weeks.

The new website will be a very comprehensive one, and will make it possible for worried parents, school and agency administrators, employers, office managers, etc. to purchase the new General Drug Screening Test Kit (this one kit will give a positive response for 19 types of known drugs) as well as many other Identa test kits. .

IDenta is preparing to advertise the new web site and also to market the detectors through Facebook, Amazon, E-bay and similar venues. The new website has been designed to be a strong sales tool as well as an informational site about the company and also about drugs and explosive identification.

An affiliate program will begin with the launch of the new website whereby other website owners can earn a commission on sales by linking their site to Identa's. Email IDenta Corp. for further details. fpi@drugsdetector.com

5. In the last 3 weeks Identa has prepared the forms and participated for the following international tenders:

-- Romania - explosive detectors for the army . We have already won this
   tender. The supply of the detectors to be decided soon.
-- Turkey-customs , Identa win it -- will supply the drug detectors in
   September.
-- Argentina police, drug detectors, tender still in process.
-- South Africa - SAPS agency, drug detectors tender in process (very good
   chance to win this one)
-- Germany -- drug detectors tender for the state Hessen police department,
   closing date this week.

IDenta CEO Yaacov Shoham states, "Our representatives around the world have been doing an excellent job of making our kits well known and securing orders in many different countries. We look forward to a very strong ending of 2009 and a very good year in 2010."

ABOUT IDENTA

Since 2003, IDenta Corporation has been recognized as a worldwide leader in the development of proprietary on-site drug, drug precursor and explosive detection kits. IDenta develops, manufactures and distributes products for the both professional and civil markets which consistently pass the highest qualifications and testing procedures of law enforcement and security agencies around the world.

Information concerning IDenta's entire product line may be found at www.IDenta.biz.

DISCLAIMER

Certain of the statements contained herein may be, within the meaning of the federal securities laws, " forward-looking statements" that are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on management's expectations as of the date hereof, and the company does not undertake any responsibility to update any of these statements in the future.

For Investor Relations, lobbying interests or information concerning IDenta's products internationally or the development of new chemical detectors, contact: Yaacov Shoham, IDenta Corp., CEO, Tel: +972-52-6554487, fpi@drugsdetector.com, www.identa.biz.

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