SOURCE: Green and Associates

February 28, 2007 16:00 ET

International Expansion for Green and Associates

EAST PROVIDENCE, RI -- (MARKET WIRE) -- February 28, 2007 -- The Rhode Island-based marketing firm Green & Associates, Inc. has recently announced plans for client expansion. Green & Associates, Inc., while specializing in promotional marketing in the sports, entertainment and hospitality industries, has recently announced plans to enter the world of "lead generation and customer acquisition."

In 2006, companies in the home improvement industry spent over 2 billion dollars on lead generation. In 1998, 89.6% of all leads were generated through telemarketing. However, due to the "Do Not Call" List, which went into effect in 2005, only 54% of all leads are currently generated over the phone.

DIRECT TV HISTORY
1990:  Founded
06/94: Launched Service
10/94: National Availability
11/95: One Millionth Customer
04/99: PRIMESTAR Acquisition
05/99: USSB Acquisition
07/01: Ten Millionth Customer
12/03: News Corp. acquires 34% interest in DIRECTV
10/05: 15 Millionth Customer
We are working on making it the number one TV provider in the world!

"We felt like there was a lot of money on the table for the right company to take if they could tap into that market," says Shawn Green of Green & Associates, Inc.

"A lot of money" is right. Last year alone, the home improvement business grew 11.9%. Mr. Green goes on to say, "With the experience we have generating foot traffic for some of the top professional sports teams in the New England area, we felt it would be a very easy transition to generate leads for industry leaders in the home improvement business. Our ability to be proactive in finding new customers is what separates us from other, more passive companies."

"We are very excited that, once again, we are able to provide another outlet for our team members to advance and grow within the company. If things continue at this pace, we will expand this division into at least 8 new geographic markets in the U.S & in the U.K. in 2007," says Green.

Contact Information

  • Contact:
    Courtney Entwistle
    Human Resources Dept.
    Green and Associates, Inc.
    Ph: (401) 431-0802