SOURCE: ShopNBC

ShopNBC

March 24, 2011 08:10 ET

International Fashion Designer Christian Audigier Achieves Handbag Success on ShopNBC

MINNEAPOLIS, MN--(Marketwire - March 24, 2011) - ShopNBC (NASDAQ: VVTV) (www.shopnbc.com), a premium interactive retailer via TV, Internet and mobile, announced today the successful launch of Christian Audigier handbags on the network. The self-titled show series "Christian Audigier Handbags" premiered on ShopNBC over three 1-hour blocks during March 16-17. The Christian Audigier debut also featured a smashing hit with viewers via ShopNBC's "Today's Top Value" offer.

Overall, the namesake collection achieved strong performance across the ShopNBC network, including several sellouts. The Britt Grande Satchel sold out in six minutes. ShopNBC's best value on the day of the premiere, the Christian Audigier Runway Collection, sold out one of three colors by 10am and neared complete sellout at 4pm.

Christian Audigier is known worldwide as a fashion designer and successful entrepreneur. Best known for his Ed Hardy brand, Christian Audigier oversees several successful clothing brands and business ventures throughout the world. His namesake handbag line brings European style and a fresh California attitude to ShopNBC with unique and exclusive styles. 

"I am excited about joining forces with ShopNBC to introduce my collection to a new avenue of fashion-conscious viewers," said Christian Audigier. "I'm confident that this partnership will give a broader audience greater insight and more access to my style and design."

"We are thrilled with the successful launch of Christian Audigier Handbags on ShopNBC," said Bob Ayd, President of ShopNBC. "Christian's handbags embody the Hollywood glamour and celebrity style that our customers crave. I'm pleased with how we were able to capture the passion of Christian and bring it to life for the customer in a way that delighted them while providing great value. We look forward to Christian returning in the future with an expanded product offering."

Top Three Must-Haves from Christian Audigier:

  • Christian Audigier Britt Handbag (S400293)
    Python-print shoulder bag with fringe detail. Available in black or gray.
  • Christian Audigier Runway Collection (S400280)
    Faux-ostrich embossed with chain detail. Choice of three styles: satchel, shoulder or tote in black, gray or white.
  • Christian Audigier Janice Wallet (S400186)
    Faux-ostrich embossed tri-fold wallet. Available in black, gray or white.

About ShopNBC
 
ShopNBC, a premium interactive retailer bringing high-quality merchandise to customers via TV, Internet and mobile, is owned and operated by ValueVision Media (NASDAQ: VVTV). At the end of fiscal year 2010, the ShopNBC television network reached over 78 million homes via cable and satellite, and is streamed live at www.ShopNBC.com. Over 1.1 million active customers have utilized ShopNBC in the categories of Home & Electronics, Health & Beauty, Fashion & Accessories, and Jewelry & Watches, yielding revenues in excess of $560 million (over $230 million or 41.2% of which are Internet-based). Via the Company's "ShopNBC Anywhere" initiative, customers can interact and shop via TV, phone, mobile devices and online at www.ShopNBC.com and via Facebook, Twitter and YouTube.

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