SOURCE: Widen Enterprises

March 06, 2013 11:01 ET

International Folk Art Market - Santa Fe Will Streamline Marketing and Preserve History With Widen Digital Asset Management Software

The Nonprofit Organization Is the First Organization in the Art World to Implement Widen Enterprises' DAM Software Further Diversifying the Media Collective User Community

MADISON, WI--(Marketwire - Mar 6, 2013) -  Nowhere does a reliable means of delivering digital media to represent your brand accurately matter more than the art world. At the end of 2012, the International Folk Art Market - Santa Fe chose Widen Enterprises' Media Collective DAM software, making it Widen's first software customer in the art space.

"Widen's digital asset management product offered a perfect solution for organizing our ever expanding and important archive of art, event, and artist images," said Kelly Waller, director of enterprise and marketing at the International Folk Art Market - Santa Fe.

With its decades of experience and expertise -- not just in software, but also in photography, color correction and other important aspects of digital media, Widen is the best qualified DAM provider to provide the knowhow and attention to detail that the Folk Art Market needs.

"Being able to work with a group like the International Folk Art Market - Santa Fe is just plain cool," said Widen CEO Matthew Gonnering. "They're a nonprofit, which always makes providing our expertise fulfilling on a different level. They're entrepreneurial, which means we have that much of our Widen culture in common with them. And they're in the art world, which adds a new, exciting dimension to this relationship."

The benefits of the Folk Art Market's use of DAM go beyond branding consistency. The nonprofit's image library ultimately serves to preserve history as well.

"The International Folk Art Market - Santa Fe celebrates its 10th anniversary in 2013. Over the years, we have obtained an incredible collection of folk art images, many of which document artistic traditions that are at risk of disappearing. With Widen's product we will be able to build upon this unique archive well into the future," said Folk Art Market Coordinator Staci Golar, who coordinates all of the logistical elements necessary to produce the International Folk Art Market.

The Folk Art Market team brought Widen into the fold just in time to get an update to Media Collective 6.3, which is being rolled out this month. Because Widen solutions are pure Software as a Service, there are no installations, no downloads, no upgrades needed to ensure customers always have the latest, greatest DAM system Widen has to offer.

About International Folk Art Market - Santa Fe

The International Folk Art Market - Santa Fe is a results oriented entrepreneurial 501(c) 3 nonprofit organization that provides a venue for master traditional artists to display, demonstrate and sell their work. It is now the largest international folk art market in the world, and its success led to Santa Fe's designation as a UNESCO City of Folk Art.

About Widen Enterprises, Inc.

Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web based digital asset management applications, Widen software services provide marketing networks with realtime, Web based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit:

Contact Information

  • Contact:
    Jake Athey
    Marketing Manager
    Widen Enterprises, Inc.
    Email Contact