SOURCE: BBI International

BBI International

May 18, 2011 13:03 ET

International Fuel Ethanol Workshop & Expo Features NASCAR and High-Octane Line-Up

This Year's FEW Is in Indianapolis -- a Perfect Place to Examine NASCAR's Historic Move to E15

INDIANAPOLIS, IN--(Marketwire - May 18, 2011) - Less than a year ago, American Ethanol announced a six-year agreement with NASCAR, kicking off a high-profile marketing effort aimed at its millions of fans. At the International Fuel Ethanol Workshop & Expo, set for June 27-30, conference goers will have a chance to hear more about that decision directly from the man behind the wheel of NASCAR, CEO Brian France, the grandson of NASCAR's co-founder, Bill France Sr.

France and Growth Energy CEO Tom Buis will share a keynote speaking spot the morning of June 28, the first full day of FEW. Directly following, a plenary panel including NASCAR representatives Mike Lynch, director of greening, and Eric Nyquist, president of strategic development, will dig into the details of how the partnership between stock car auto racing and American-made ethanol is a win from start to finish. "There's no sport more American than NASCAR and there's no fuel more American than ethanol," Buis tells EPM. "So that fit is just perfect."

By the end of April, Buis had attended two NASCAR races, the first of the season at the Daytona International Speedway and a second at Las Vegas Motor Speedway. The American Ethanol brand is prominently visible at races, with more than 100,000 people waving green flags bearing the logo. For the viewers, television commercials promote domestic ethanol, such as one that features tractors rolling down highways from their farms to enter the race track. There's also an American Ethanol in-car camera, which gets moved to various vehicles, providing even more visibility for ethanol. No less significant is the fact that every vehicle on the track uses E15. "Every weekend in victory lane is a car powered by American Ethanol," Buis says.

Other Highlights
Although racing will be a big part of the 27th annual FEW, it won't be the only game in town. The plenary session on day two of the FEW includes some big names as well. First, Bob Dinneen, president and CEO of the Renewable Fuels Association will give attendees a legislative update, speaking about broadening the industry's scope. Following will be a plenary panel titled "Forming a Voice for the Next Generation of Ethanol Production." Brooke Coleman, executive director of the Advanced Ethanol Council, will moderate the panel that will include Wes Bolsen, chief marketing officer and vice president of government affairs, Coskata Inc.; Bill Brady, president and CEO, Mascoma Corp.; and John McCarthy, president and CEO, Qteros Inc., all founding members of the newly formed group. "The advanced and cellulosic ethanol industry has finally come together, but now is the time for the entire biofuels industry to speak with one voice," Bolsen says. "With enduring support, advanced biofuels will create jobs, help reduce our country's dependence on foreign oil, lower greenhouse gas emissions and help reduce the federal trade deficit."

Find out how these and other industry topics are showcased in this year's agenda.

Visit www.fuelethanolworkshop.comto view the agenda online.

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