SOURCE: International Monetary Systems, Ltd

December 06, 2010 11:20 ET

International Monetary Systems Launches Its First Cyber-Season Promotion

Online Sales Setting New Records

Plans to Expand E-Commerce in Upcoming Year

NEW BERLIN, WI--(Marketwire - December 6, 2010) -  International Monetary Systems, Ltd. (OTCBB: ITNM), a worldwide leader in business-to-business barter services, today announced the kick-off of its first Cyber Holiday Season, entitled "The Twelve Days of Christmas."

John Strabley, Executive Vice President of International Monetary Systems, said, "This new online program, which was made possible through the implementation of our new software system, provides us with a much stronger platform as an e-tailer and has the potential to become one of the most successful promotions that we have ever done. IMS members already have a great advantage over their peers and competitors who are not involved in the trade exchange. Our clients can fulfill their holiday shopping needs without cash, but also are able to purchase everything at the wholesale cost of their own products. This powerful economic tool of barter helps them move their excess inventory, conserve their cash and be more profitable at the end of the year. Because of its success, we intend to expand our e-commerce platform in the coming year."

"The Twelve Days of Christmas," provides IMS members with a large selection of highly desirable items that are specifically offered only on the online marketplace. Each morning for the first twelve days of December, opt-in IMS clients receive an emailed marketing announcement listing that day's featured items, and an invitation to shop the entire inventory of merchandise now available online. Unlike traditional e-commerce sites, which are usually hosted by one retailer or are a collection of small sellers, the IMS marketplace currently lists products of more than 250 merchants whose average offerings total more than $48,000. On any given day, there are $12 million to $15 million worth of products available.

After just the first two days of implementation, online sales volume was up more than 700% over the same period last year, and the company's overall Internet traffic has also set new records. In addition, the program has attracted several of IMS' corporate barter clients who are making significant purchases to satisfy their corporate holiday shopping needs. The highest volume of buying has been done on merchandise such as jewelry, electronics, household products and other gift items.

About International Monetary Systems
Founded in 1985, International Monetary Systems (IMS) serves 23,000 cardholders in 50 North American markets. Based in New Berlin, Wisconsin, and managed by seasoned industry veterans, IMS is one of the largest publicly traded barter companies in the world. The company's proprietary transaction clearing software enables businesses and individuals to trade goods and services online using an electronic currency known as trade dollars. The IMS network allows companies to create cost savings and connect to new customers by incorporating barter opportunities in their business models. Further information can be obtained at the company's Web site at:

Forward-Looking Statement
This press release contains forward-looking statements that involve risks and uncertainties concerning our expected performance as described without limitation in comments about the company's performance within the safe harbor provisions established under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of our future performance. We believe that these potential risks and uncertainties include, without limitation: the continuing development of successful marketing strategies for our concepts; our ability to increase revenues and sustain profitability; the availability of adequate working capital; our dependence both on key personnel, and the effect of changes in the overall economy and in technology. Statements in this release should be evaluated in light of these factors. These risk factors and other important factors that could affect our business and financial results are discussed in our periodic reports and filings with the Securities and Exchange Commission, including our Forms 10-K and Forms 10-Q, which are available at All information set forth in this release is as of December 6, 2010, and International Monetary Systems, Ltd. undertakes no duty to update this information.

Contact Information

  • Contact:
    International Monetary Systems, Ltd., New Berlin, WI
    Company Contact:
    John Strabley
    Executive V.P.
    (800) 559-8515

    Investor Relations Contact:
    Porter, LeVay& Rose, Inc.
    Linda Decker
    Vice President