Kinaxis Corporation

Kinaxis Corporation

September 28, 2010 08:01 ET

International Rectifier Chooses Kinaxis RapidResponse to Support Sales and Operations Planning

Power Management Technology Provider Dynamically Balances Demand and Supply while Driving Key Business Metrics

OTTAWA, CANADA--(Marketwire - Sept. 28, 2010) - Kinaxis, provider of RapidResponse™, an on-demand service for supply chain management and S&OP, today announced that International Rectifier Corporation, a world leader in power management technology, has deployed RapidResponse to enable the company to more effectively analyze and respond to demand and supply changes occurring inside of their sales and operations planning (S&OP) cycle. 

International Rectifier (IR) (IRF--NYSE) is a pioneer in advanced power management. The world's leading manufacturers of computers, appliances, automobiles, consumer electronics and defense systems rely on IR technology to drive the performance and efficiency of their products. With globally distributed operations, aggressive customer demands and a broad and ever-evolving product portfolio, IR manages a complex supply chain within a volatile market.

With RapidResponse, which integrates with IR's ERP environment, users are able to access comprehensive operational information in a familiar spreadsheet interface that is embedded with advanced analytics and automatically populated with live data feeds from their ERP system. 

IR often operates in a supply constrained environment where factories are fully loaded and tradeoff decisions are needed frequently. As such, with RapidResponse, supply chain participants can model data to simulate, share and compare countless "what-if" supply and demand scenarios within seconds to minutes― a process which historically took the company hours or days. The ability to compare multiple scenarios efficiently allows IR to choose the action alternatives that drive the most value to key business metrics, such as revenue and delivery performance.

"Critical to our success is our ability to be innovative and responsive to our customers," says Ric Bengtson, IR's VP Global Planning. "Our supply and demand picture is a constantly changing one. We chose RapidResponse to help us to manage to our S&OP objectives despite the daily variability. With efficient and realistic analysis of the very many "what-if" questions we face on a daily basis, we have reduced the time to decision and can rapidly prioritize and execute actions that will help our relationships with our customers."

"There is a gap between planning and execution," says John Sicard, EVP marketing, development and services operations for Kinaxis. "Despite advanced efforts and technologies in supply chain planning, in today's volatile environment what you plan is very rarely what happens. As such, market leaders like International Rectifier, have recognized they require an integrated planning, monitoring and response capability to bridge the gap, and ensure continuous alignment of supply and demand."

RapidResponse was deployed in six months across IR's global supply chain network.

About Kinaxis

If you are trying to manage supply chain volatility and complexity — the new normal in supply chains —and are thinking 'there's got to be a better way,' there is. With a single on-demand service, you can tackle the multitude of supply chain management and S&OP challenges that threaten your performance on a daily basis. Companies use RapidResponse to make decisions quickly, collaboratively, and directly in line with their financial and operational objectives. You too can join over 30,000 users across a broad range of industries, including aerospace & defense, consumer products, high tech electronics, industrial, and life sciences, that are already realizing a competitive advantage by leveraging RapidResponse for collaborative planning, continuous performance management, and coordinated response to plan variances. Learn more about RapidResponse, or join the industry discussions on our Supply Chain Expert community at:

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