Intertainment Media Inc.
TSX VENTURE : INT
OTC Bulletin Board : ITMTF
FRANKFURT : I4T

Intertainment Media Inc.
Ortsbo

Ortsbo

April 20, 2011 03:00 ET

International Rock Legend Gene Simmons and Ortsbo.com to Host First Interactive Global Fan Chat in 53 Languages

LOS ANGELES, CALIFORNIA, NEW YORK, NEW YORK, SAN MATEO, CALIFORNIA, and TORONTO, CANADA--(Marketwire - April 20, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCBB:ITMTF)(FRANKFURT:I4T) announces that Ortsbo.com (www.ortsbo.com), the social media, real time, language translation platform, will power international rock legend, accomplished global entrepreneur, Ortsbo.com business partner and spokesperson, and one of the world's most recognized personalities, Gene Simmons as Mr. Simmons hosts the world's first, real time, interactive global fan chat in 53 languages, powered by Ortsbo.com.

ORTSBO
Presents
GENE SIMMONS LIVE & GLOBAL
MAY 20TH, 2011
7:30 AM Pacific
Beverly Hills Hotel – Rodeo Ballroom
Beverly Hills, California

Ortsbo.com presents, Gene Simmons Live & Global will feature a host of items from Mr. Simmons' private KISS collection, as seen on A&E's Gene Simmons' Family Jewels, broadcast in 84 global markets. The live event will be broadcast over the Internet and available to individuals who pre-register at Ortsbo.com, instantly translating questions and answers in multiple languages, making it a truly worldwide spectacle.

"Ortsbo.com is taking a sledgehammer to the tower of Babel, allowing people around the world regardless of their native language to be part of this event and the conversation," said Simmons "I am proud to have this opportunity to break down the language barriers and provide fans with the ability to chat with me in real time, as one people."

Fluent in five languages, including English, Hebrew, Hungarian, and German, as well as some Japanese and he's working to add Mandarin to his repertoire, Simmons has lent his legendary personality to help spread the word about Ortsbo's unique, translator experience platform that integrates seamlessly with the most popular social media platforms to enable users from around the world to instantly send and receive messages in their native language.

Supporting Ortsbo.com presents, Gene Simmons Live & Global will be Live Nation, the world's leading live entertainment and online ecommerce company. Along with the global chat with Gene Simmons, the event will provide people around the world with the ability to purchase a selection of entertainment merchandise. This event will provide a prototype for future global commercial events with Live Nation, their Artists and Ortsbo.com.

Live Nation Merchandise is very excited to be part of this amazing event with Gene Simmons and Ortsbo.com," said Dell Furano, CEO Live Nation Merchandise. "We see this as a great opportunity to sell merchandise, and pave the way for future Artist programs, by reaching a global audience and conducting online ecommerce in almost any language."

Ortsbo.com eliminates the need to cut/copy and paste text into a translator by automatically translating typed text into the specified language instantly unlike typical translation software. Users simply indicate the desired language for their intended recipient and Ortsbo does the rest. Ortsbo even lets users conduct multiple chat sessions simultaneously across multiple social networks in multiple languages in real time.

Free for consumers to use Ortsbo.com is ideal for both personal/social communications, allowing users to chat with friends and family around the world or around the neighborhood, and for business communications. Global colleagues can use Ortsbo to collaborate and chat about projects in their native language for faster and more efficient communication that reduces the risk of misunderstanding due to translation errors.

Ortsbo for mobile phones and portable computing devices, including apps for Android, Apple, Windows Phone, BlackBerry and tablet computers is scheduled to begin launching Summer 2011.

For businesses, Ortsbo provides multi-lingual global communications solutions via RSS, API solutions, private chat networks and custom services allowing organizations to provide seamless communications with their constituents.

Ortsbo.com has achieved in 10 months what social media giant Facebook took 3 years to achieve.

Ortsbo.com boasts more than 12.2 million unique users each month. Since launch, over 34.7 million unique visitors from more than 170 countries have logged more than 166.3 million minutes using Ortsbo, translating conversations automatically into more than 50 global languages.

Ortsbo for social media integrates seamlessly with all the most popular social networks you already use, including Facebook, Twitter, MSN, Google Talk, Yahoo! Messenger and many more. For business or personal use, the Ortsbo for Outlook plug-in module will automatically translate emails sent and received for an introductory one-time purchase of just $29.95.

To become a Facebook Fan of Ortsbo, sign up at www.facebook.com/ortsbo.

Follow Ortsbo on Twitter

To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit www.intertainmentmedia.com/blog.

About Gene Simmons: www.genesimmons.com

Rock legend, TV star, multi-hyphenate entrepreneur, writer, lecturer, and guest of financial and news programs, Gene Simmons is one of the world's most recognized personalities. With millions of fans on Twitter and Facebook and speaking FIVE languages including, English, Hebrew, Hungarian, German, some Japanese and intending to learn Mandarin, Gene Simmons is the personification of today's globally connected citizen and the ideal spokesperson for Ortsbo.

Born in Israel, an only child to his mother, a Holocaust survivor, Mr. Simmons has gone on to climb the heights of fame and international recognition.

Simmons co-founded the legendary KISS over 38 years ago. The band has sold over 100 million CDs and DVDs worldwide, and continues to sell out stadiums and arenas around the world, breaking box-office records set by Elvis and the Beatles, and boasting over 3,000 licensed / merchandise items.

In addition to performing, Mr. Simmons has his own record company, Simmons / Universal Music, a joint venture between Universal Music and Belinda Stronach. He also discovered, signed, and produced the demo for Van Halen, and has managed the music career of Liza Minnelli, among others.

Outside of his music business endeavours, Mr. Simmons expanded his artistic explorations in the areas of TV and film. He has his own realty show on A&E, Gene Simmons Family Jewels, now in its seventh year of production, making it the longest running celebrity reality show of all time. He has also completed two seasons of his other show, Gene Simmons' Rock School, for VH-1. In addition he created the show Mr. Romance for Oxygen, as well as his own cartoon, My Dad the Rock Star, for Nickelodeon's NickToons.

As an actor, Simmons has co-starred in several motion pictures, among them Runaway (TriStar), Wanted: Dead or Alive (New World), and Extract (Miramax). He also served as co-producer of New Line Films' Detroit Rock City.

Mr. Simmons is a Co-Founding Partner in www.CoolSpringsLife.com, a venture that provides estate planning for high net worth individuals exceeding $20 Million.

Other entrepreneurial accomplishments include his own book imprint, Simmons / Phoenix books, which published his NY Times Best Seller, SEX MONEY KISS, the LA Times Best Seller, LADIES OF THE NIGHT and the upcoming new book, GENE SIMMONS ART OF WAR and Mr. Simmons tours internationally on the lecture circuit.

Mr. Simmons graduated from New York State University (NYSU) and City University New York (CUNY) and holds a Bachelor of Education degree. After graduating, he taught sixth grade in Spanish Harlem in New York City and then became the Assistant to the Director of the Puerto Rican InterAgency Council, a government funded research and demonstration project. Early in his career, Mr. Simmons worked at Glamour and then at Vogue, as the assistant to the editor, Kate Lloyd.

About Ortsbo: www.ortsbo.com

Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo's real time multi-session, multi-platform and multi-lingual application connects to PC and Mac computers, mobile browsers as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo instantly provides real time translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.

Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

International rock legend, accomplished global entrepreneur and one of the world's most recognized personalities, Gene Simmons has endorsed Ortsbo.com, having signed on as a business partner and to serve as Ortsbo's official spokesperson.

The personification of today's globally connected, multi-cultural citizen, Simmons is fluent in five languages, including English, Hebrew, Hungarian, and German, as well as some Japanese and he's working to add Mandarin to his repertoire. Simmons will lend his legendary personality to help spread the word about Ortsbo's unique, translator experience platform that integrates seamlessly with the most popular social media platforms to enable users from around the world to instantly send and receive messages in their native language.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit www.intertainmentmedia.com.

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSXV:INT) and in the US under the symbol "ITMTF". Intertainment is also traded in Europe, on the Frankfurt Exchange under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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