SOURCE: International Speedway Corporation; StubHub

May 19, 2008 09:00 ET

International Speedway Names StubHub as Its Preferred Fan-to-Fan Ticket Marketplace Partner

Six ISC Racetracks to Initially Participate in New Partnership

DAYTONA BEACH, FL and SAN FRANCISCO, CA--(Marketwire - May 19, 2008) - International Speedway Corporation (NASDAQ: ISCA) (OTCBB: ISCB) ("ISC") and StubHub today announced a partnership naming StubHub as the Preferred Fan-to-Fan Ticket Marketplace of ISC and six of its wholly owned and/or operated motorsports facilities including Daytona International Speedway, Homestead-Miami Speedway, Phoenix International Raceway, Kansas Speedway, Richmond International Raceway, and Michigan International Speedway. Financial terms of the agreement were not disclosed.

StubHub partnered with ISC earlier this year to serve as the Preferred Fan-to-Fan Marketplace for events during DIRECTV Speedweeks and the 50th running of the DAYTONA 500. Under the terms of the new agreement, StubHub will receive a direct endorsement from each track through a variety of promotional elements, as well as on-site will-call booths at selected tracks for last minute transactions during the week leading up to each race weekend. In addition, StubHub will have a prominent presence on ISC-operated websites and will receive on-site branding at selected ISC-operated events though SprintVision portable video screens. StubHub will help promote ISC events through banner placements and logos on's homepage and motorsports pages, as well as through direct-to-consumer marketing initiatives. Finally, StubHub will create exclusive co-branded landing pages for each event being held at the participating facilities, offering race fans additional opportunities to buy and sell tickets for ISC events.

"Delivering the highest level of customer service, including ticket buying flexibility, is paramount to the success of our business," said ISC Vice President and Chief Marketing Officer, Daryl Q. Wolfe. "Our initial partnership with StubHub for the 50th running of the DAYTONA 500 provided race fans an unparalleled ticket buying experience by offering the utmost in choice and service for this historic event. By expanding our relationship, we are able to extend this service to more of our race fans across the country, providing them with StubHub's safe and convenient ticket marketplace."

"We are very excited to partner with one of the preeminent organizations in all of motorsports. Race fans can feel confident buying or selling ISC event tickets on StubHub, as they benefit from the widest selection of tickets and our FanProtect guarantee," said Danielle Maged, Head of Sports Partnerships & Business Development. "With StubHub's fan-centric approach, the end result offers a tremendous opportunity for people to catch an otherwise 'sold-out' event."

About StubHub

StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient, and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company's FanProtect Guarantee. Company partners include the New York Yankees, Chicago Bears and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA complemented with music artists like Madonna and companies such as ESPN and American Express.

StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit

About International Speedway Corporation:

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern California(SM) near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 Raceway(SM) near Chicago, Illinois; Homestead-Miami Speedway(SM) in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. In addition, ISC is a limited partner with Group Motorisé International in the organization and promotion of certain events at Circuit Gilles Villeneuve in Montreal, Canada.

The Company also owns and operates MRN® Radio, the nation's largest independent sport radio network; the DAYTONA 500 Experience(SM), the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, the official attraction of NASCAR®; and Americrown Service Corporation, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, ISC has an indirect 50 percent interest in a business called Motorsports Authentics®, which markets and distributes motorsports-related merchandise licensed by certain competitors in NASCAR racing. For more information, visit the Company's Web site at

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