SOURCE: Internet Broadcasting

Internet Broadcasting

February 12, 2009 13:27 ET

Internet Broadcasting and Morgan Murphy Media Extend Partnership to Grow Local Online Advertising and Usage

Top Madison TV Outlet Relies on Internet Broadcasting to Deliver Valuable Digital Media Solutions

ST. PAUL, MN--(Marketwire - February 12, 2009) - Internet Broadcasting, the leading provider of online platforms for local television stations, today announced it has extended its longstanding partnership with Morgan Murphy Media to manage online content, advertising operations and sales solutions for Channel3000.com, WISC-TV's popular Web site in Madison.

For 10 years, Morgan Murphy Media has relied on the Internet Broadcasting platform to manage and deliver content on Channel3000.com, the largest online news and information site in Madison's coverage area. The two-year contract agreement with Internet Broadcasting leverages the robust nature of the Internet Broadcasting's publishing platform, content, advertising operations and revenue-generating advertising network.

"Our success with Channel3000.com is based on Internet Broadcasting's strength of providing high-quality national news content combined with our great local news angles and local sales opportunities," said Brian Burns, director of new media for Morgan Murphy Media. "We're pleased to embark on our second decade of partnership with Internet Broadcasting. Its national reach in both content and sales, coupled with its robust technology platform, significantly broadens the reach of our advertisers."

Internet Broadcasting helps transform television stations to digital markets, generating audience and ad revenue through localized news, features and Web products.

"We've enjoyed a long and successful partnership with Morgan Murphy Media and are honored to retain this important relationship," said David Lebow, CEO of Internet Broadcasting. "We're committed to continuing to help Morgan Murphy increase its online audience and generate revenue."

About Internet Broadcasting

Internet Broadcasting is the leading local media network that builds powerful solutions -- products, content and advertising -- that make it easier for publishers and advertisers to reach engaged audiences in relevant environments. Internet Broadcasting's premiere partnerships include CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, Post-Newsweek Stations, Scripps and Telemundo among others. For more information, visit http://www.ibsys.com.

About Morgan Murphy Media

Morgan Murphy Media operates television stations in Madison and La Crosse, Wis. (WISC-TV and My Network TV in Madison, and WKBT-TV and My Network TV in La Crosse). Additionally, the company publishes Madison Magazine, has television stations in three cities in Washington (KXLY-TV, Spokane; KAPP-TV, Yakima; KVEW-TV, Kennewick); plus five radio stations in Grant County in southwest Wisconsin and seven radio stations in and around Spokane, Wash.

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