SOURCE: Internet Broadcasting

Internet Broadcasting

June 09, 2009 13:13 ET

Internet Broadcasting Partners With Perfect Sense Digital to Accelerate Its Innovative State-of-the-Art Web Publishing Solution to Market

Technology Partnership Symbolizes Internet Broadcasting's Commitment to Remaining the Leader in Publishing Platform for the World's Leading Media Companies for the Next Generation

ST. PAUL, MN--(Marketwire - June 9, 2009) - Internet Broadcasting -- the leading provider of local Web sites, content and advertising revenue solutions to media companies -- announced that it has partnered with Perfect Sense Digital to deliver an innovative, open and cost effective publishing technology solution for media companies looking to transform their brands online.

Perfect Sense Digital will become an integral part of the Internet Broadcasting organization and will leverage the proven reliability and scalability of IB's core existing technology to create the most flexible and open publishing platform in the market. Internet Broadcasting, with Perfect Sense Digital's publishing platform strategy experience, will team to create a technology that will serve IB's media partners as they tackle the next transition in digital.

"Combining the talent of the product strategy team at Perfect Sense Digital and the IB technology team will allow us to move much quicker to meet the needs of the market," said David Lebow, IB president and CEO. "We are confident our partnership will drive local media companies into the future."

Internet Broadcasting publishing solutions have led the industry for the last decade. Last year alone IB delivered 6 billion page views and ran almost $80 million in advertising revenue on its network of local media Web sites.

"IB is offering media companies an impressive range of publishing and revenue solutions," said Lisa Malmud, co-founder, Perfect Sense Digital. "With this strategic partnership Perfect Sense Digital is perfectly positioned to provide IB the ability to solve publishers' problems even more effectively than in the past."

About Internet Broadcasting

Internet Broadcasting is the leading provider of Web sites, content and advertising revenue solutions to the world's most successful media companies. Internet Broadcasting operates the leading U.S. local media network on the Internet and builds products, creates content and develops advertising programs that enable publishers and advertisers to reach engaged local audiences in relevant environments. Internet Broadcasting's premier partnerships include CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, Post-Newsweek Stations, Scripps and Telemundo among others. For more information, visit http://www.ibsys.com. Internet Broadcasting has offices in St. Paul, Minn., New York, Chicago and Los Angeles.