SOURCE: Internet Broadcasting

Internet Broadcasting

June 11, 2009 13:41 ET

Internet Broadcasting and Pulse 360 Partner to Deliver a More Effective Sponsored Links Product Across Internet Broadcasting's Network of Leading Local Web Sites

Partnership Allows Advertisers to Deliver Highly Relevant Ads to Local Consumers and Publishers to Maximize Revenue From Every Pageview

NEW YORK, NY--(Marketwire - June 11, 2009) - Internet Broadcasting (www.ibsys.com), the leading provider of local media Web sites, content and advertising revenue solutions, has partnered with Pulse 360 to provide sponsored links to sites in the IB Local Network. Internet Broadcasting helps publishers generate revenue with a wide array of products and services built specifically to increase the monetization of local Web sites. Pulse 360 targets advertisements on content pages based on audience demographics and the specific content environment, enabling advertisers to reach the right customers at the right time. An April 2009 test of Pulse 360 on selected IB sites yielded a 148% increase in ECPM versus previous sponsored links solutions. In May, IB acted to maximize revenue for sites by implementing Pulse 360 across the IB Local Network.

"The online ad industry continues to evolve and our partnership with Pulse 360 allows our publishing partners to have access to the most effective ad products in the industry," said Luke Edson, chief revenue officer, Internet Broadcasting. "Being able to deliver more targeted and relevant ads to local news Web site consumers creates the ability to grow revenue for local publishers."

"The partnership between Pulse 360 and Internet Broadcasting allows advertisers to better match ads in key local content verticals such as news, entertainment and sports, as well as local geography," said Jaan Janes, chief executive officer of Seevast, the parent company of Pulse 360. "These verticals are exactly where Internet Broadcasting local media Web site publishers excel. Our network continues to expand quickly as publishers understand the merit and revenue potential of Pulse 360's audience and contextual targeting versus the keyword targeting approach taken by our competitors, which are usually rooted in search. This new partnership with Internet Broadcasting means advertisers, publishers and local consumers all win."

About Internet Broadcasting

Internet Broadcasting is the leading provider of local Web sites, content and advertising revenue solutions to the world's most successful media companies. Internet Broadcasting operates the leading U.S. local media network on the Internet and builds products, creates content and develops advertising programs that make it easier for publishers and advertisers to reach engaged local audiences in relevant environments. Internet Broadcasting's premier partnerships include CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, Post-Newsweek Stations, Scripps and Telemundo among others. For more information, visit http://www.ibsys.com. Internet Broadcasting has offices in St. Paul, Minn., New York, Chicago and Los Angeles.

About Pulse 360

Pulse 360 (www.pulse360.com) is the trusted sponsored links network that connects marketers with a premium audience on hundreds of partner sites including Internet Broadcasting, MSNBC, Weather.com, Gannett Digital, USAToday.com, Newsweek.com, CBS Television Stations, Comcast.net, My.ATT.net and many more. Pulse 360, Inc. is a wholly owned subsidiary of Seevast Corp. Seevast owns and operates online marketing services businesses and ad networks that drive sales, build brands and leverage core assets for its clients. SyndiGO (www.syndigonetworks.com) builds branded vertical ad and media networks for partners including AutoWeek, MSNBC and CBS TV, creating additional reach and ad revenue opportunities for top publishers. Kanoodle (www.kanoodle.com) is one of the pioneers in search-targeted sponsored links, allowing marketers to connect with consumers across a wide network of search sites. For more on Seevast, visit www.seevast.com.