SOURCE: Internet Broadcasting

Internet Broadcasting

May 25, 2010 09:00 ET

Internet Broadcasting Teams With iPromote to Provide Innovative Local Advertising Solution

Self-Serve Ad Solution Adds a New, Inexpensive Option for Ad Creative That Is Easy to Buy and Easy to Sell

ST. PAUL, MN--(Marketwire - May 25, 2010) -  Internet Broadcasting (www.ibsys.com), the leading provider of local websites, content and advertising revenue solutions to major media companies, has announced a strategic partnership with iPromote (www.ipromote.com), an automated local display advertising platform. This new relationship adds another option for IB's partners to deliver to local market advertisers: The opportunity to easily create display ads at the click of a button. iPromote's technology automatically scans a business' website for important content (i.e. images, text, logos, headlines, etc.) and intuitively creates professional advertising packages which includes five different ad sizes, all in a matter of seconds. 

"The integration of iPromote into our advertising platform gives local station websites with yet another way to drive revenue," said Jeff Kimball, COO of Internet Broadcasting. "By providing low-cost, turn-key solutions for local advertisers, iPromote extends our core capabilities, and gives our partners the ability to reach more advertisers economically." 

"Internet Broadcasting delivers robust end-to-end advertising solutions for some of the largest media companies, and so we are thrilled to be part of their going-forward strategy," said Michael Barr, CEO of iPromote. "It isn't cost-effective for enterprises to offer creative services for local advertisers with small budgets. iPromote will enable IB to build display ads in scale for any size advertiser which will increase efficiency and most importantly drive additional revenue. We see a huge opportunity by working with a seasoned online solutions provider like IB to monetize the local small business market."

The easy-to-use iPromote-powered ad solution is the latest in a series of enhancements to IB's Local Advertising Solutions product which IB makes available to all local media websites.

About Internet Broadcasting

Internet Broadcasting is the leading provider of local websites, content and advertising revenue solutions to the world's most successful media companies. Internet Broadcasting operates the leading U.S. local media network on the Internet and builds products, creates content and develops advertising programs that make it easier for publishers and advertisers to reach engaged local audiences in relevant environments. Internet Broadcasting's premier partnerships include CNN, Cox Media Group, Hearst Television, McGraw-Hill Broadcasting, Meredith Broadcasting Group, Morgan-Murphy, Post-Newsweek Stations and Telemundo, among others. For more information, visit www.ibsys.com

About iPromote

iPromote, a division of 2KDirect, operates offices in San Luis Obispo, California and New York, New York. iPromote simplifies display advertising, providing user -- friendly solutions which eliminate the barriers that business and individuals face when advertising online. Their patent pending WebpageToAds™ technology automatically creates professional-looking rich media display ads from existing webpage content, saving advertisers time and money. 2KDirect also operates the iPromote Ad Network and AdXpert™ local ad serving technology. For additional information, visit www.ipromote.com.