SOURCE: Bare Necessities

Bare Necessities - Retailer of brand name bras and lingerie

October 12, 2010 10:32 ET

Internet Lingerie Retailer Joins in Fight to Cure Breast Cancer

Bare Necessities to Donate a Portion of All Bra Sales to Breast Cancer Research

AVENEL, NJ--(Marketwire - October 12, 2010) -  Bare Necessities, the leading Internet retailer for brand name bras and intimate apparel, announced it will donate a portion of all bra sales during the month of October to help find a cure for breast cancer.

For every bra sold on its website during the month of October, Bare Necessities will donate 25 cents to The Breast Cancer Research Foundation®. Bare Necessities has guaranteed a minimum donation of $10,000.

"We are very proud to be able to support this important cause," said Jessie Jackson, VP of Ecommerce for Bare Necessities. "By making a connection between our charitable donations and the bras that women are already planning to buy, we can support the research for a cure, together. That's something we can all feel good about."

This is the ninth consecutive year in which Bare Necessities has honored breast cancer awareness month by making donations to breast cancer research and awareness organizations.

About Bare Necessities:
Bare Necessities is among the 70 largest online apparel retail websites, according to Internet Retailer Magazine, and second only to Victoria's Secret among online lingerie retailers. The flagship site,, was launched in 1998, and features bras, shapewear, hosiery, swimwear, lingerie and underwear from more than 120 brands, including Bali, Chantelle, Wacoal, Spanx and Wolford.

About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation® is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. Over the past year, more than 88 cents of each dollar donated to the Foundation went directly to breast cancer research and awareness programs. For more information about BCRF, visit

Contact Information

  • Contact:
    Dan Sackrowitz
    Bare Necessities
    email: Email Contact
    phone: (732) 956-5700


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