June 09, 2005 14:57 ET

Internet Poker Roars into the Grand Prix Fast Lane in Montreal; InterPoker Deal Signals the Amazing Growth of Poker -- and a New Wave of Cross-Sport Marketing

MONTREAL--(CCNMatthews - Jun 9, 2005) -

Internet poker enters the fast lane this weekend -- literally -- thanks to a unique deal that will see ads for one of the world's top online poker rooms reach the legions of fans of the Montreal Grand Prix.

In a move that showcases the amazing growth of online poker -- and the growing trend to market across sports and entertainment categories -- 30-second commercials for InterPoker ( and InterCasino ( will air during the Montreal Grand Prix and at other prominent sporting events throughout the year.

"This deal is an indication of the popularity of poker in Quebec, and all over Canada," said Michael Caselli, editor of Bluff, North America's largest poker publication.

"Poker is catching on like wildfire -- and that gives InterPoker the resources and the confidence to take its message to one of the world's premier sporting events," said Peter Marcus, a spokesman for InterPoker. "Being part of the Formula One is part of InterPoker's formula for explosive growth."

In addition to the Grand Prix coverage, InterPoker has tapped into North American homes with the television program Caribbean Poker Classic, which has been aired on Rogers SportsNet in Canada as well as channels in the U.K. The CPC chronicles the trials and successes of InterPoker online poker players as they battle for their share of almost $1 million in a high-pressure, high-stakes poker tournament set in the idyllic island paradise of St Maarten.

"The new commercials for InterPoker and InterCasino look excellent on the small screen -- and we can't wait to see them on the big screen in Montreal this weekend," Marcus said.


InterPoker, the most authentic poker room on the Internet, comes from the most prestigious and trusted gaming pedigree online - InterCasino. Powered by software from Canadian-based WagerLogic, InterPoker provides a real-time, fully-immersive poker room environment from the comfort of the player's own home. InterPoker is licensed and operated from Curacao by OIGE Ltd.

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