SOURCE: Content Black Woman

February 22, 2008 14:57 ET

Internet Radio Sensation "The Content Black Woman" Grabs Top Spot for Most Popular Show on

African American Businesswoman and Mother Starts Blogging About Barack Obama's Historic Presidential Run, Ends up Finding a Web Audience Hungry for Political Talk

LOS ANGELES, CA--(Marketwire - February 22, 2008) - The Content Black Woman Show on has surged to #1, besting over 7,500 hosts on the fast-growing Internet radio program that allows anyone with a phone and computer to become their own talkshow host.

Previously the #1 program for current events, The Content Black Woman Show has demonstrated that the world is consumed with the historic 2008 Presidential Race and all things pertaining to Illinois Senator Barack Obama's historic campaign.

"Obama has brought sexy back to politics," says Valencia Roner, the business-savvy public relations wiz who used her blogsite "Why Black Women Are Angry" ( as a launching pad to pursue an online media career addressing issues relevant to black women. "The public has an insatiable appetite that goes beyond CNN and Rush Limbaugh. With over 100,000 downloads, we are clearly filling a void and our numbers prove it."

A 2007 BlogHer Conference panelist who discussed the role of minority women in interactive media, Roner decided she wanted her own radio program after receiving an invitation to appear as a guest on "National Public Radio's News & Notes" with Farai Chideya. Now, even her teenage daughter Jessica is amazed at how proficient her mother has become at using Web 2.0 technology to craft a business model for advertisers looking to reach women in general, and high-end black consumers in particular.

Since creating her 60 minute online chatfest in January 2008, Roner has quickly garnered a loyal following. Kathy Williamson, editor in chief of a widely circulated Los Angeles weekly newspaper geared toward African Americans, is among them. "Valencia just came out of nowhere, tapped into the political zeitgeist, and suddenly she's got everyone talking about her program, including me."

One of the reasons Roner believes her show on BlogTalkRadio is growing so exponentially is because this is not a solo endeavor. Her business partner, Kevin Ross, is a former Los Angeles Superior Court Judge who joined forces with Roner in 2007 to create 3BAAS Media, a branding and consulting company. Ross not only serves as CEO of the company, but the African American republican is also Roner's co-host on the show. "Valencia is an incredible talent that just gets it," says Ross. "She can write, produce a radio show, market it, and give insight the way no one else can. She is the true personification of a content woman!"

On Wednesday March 4, 2008, The Content Black Woman Show will host a Special Election Edition of the program following the Texas Primary where Roner predicts how Barack Obama will finally secure the Democratic nomination. The lively, no-holds bar discussion on the 2008 Presidential Race will kick-off at 9 p.m. EST, 8 p.m. CST and 6 p.m. PST. Earlier that day, her co-host Kevin Ross will be a featured guest on NPR's News & Notes dissecting Tuesday's results.

About 3BAAS Media

With a solid strategic focus on new media, 3BAAS is a minority owned, web-based company specializing in original as well as aggregated online content. Currently operating four websites, including 3 Brothers And A Sister (, our branding strategy serves to ensure that clients have a broad consumer reach, control over their message and image, and the necessary skills to effectively communicate in today's global market. For additional press information, call 310-230-5381 or contact via e-mail at

Contact Information

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