SOURCE: Sandy Steele Unlimited

May 17, 2007 10:50 ET

Internet Radio Show Audience Increased in First Quarter

BEVERLY HILLS, CA -- (MARKET WIRE) -- May 17, 2007 -- Sandy Steele Unlimited, Inc. (PINKSHEETS: SSTU) announced today that at the end of the first quarter of 2007 the audience for its proprietary Internet Talk Show, "Honey, trust me on this..."™ increased by nearly 10%. "The company is ecstatic given the fact that virtually no marketing costs have been expended on promoting the show, which debuted September 29, 2006. This increase is directly attributed to word of mouth," stated CEO Sandy Steele.

"SSTU will now initialize promoting the show in June, primarily though the Internet. As previously stated the company has no debt of any kind and never will. All of the products and services including marketing have been developed and paid for with no outside funding. Because of this philosophy, SSTU is extremely careful where it directs its capital resources," added Ms. Steele.

Negotiations have been concluded to have world famous author and entrepreneur, Janet Luhrs as the featured guest on the May 25, 2007, show. The founder of the Simple Living magazine in 1992 has developed and refined a philosophy that Warren Buffet follows: "Every day turn off everything... music, TV, cell phone, computer and just think for 5-10 minutes. Then reflect on what you just thought about."

Ms. Luhrs has appeared on shows like Oprah, World News Tonight, NPR and been interviewed by numerous publications including The New York Times, Ladies Home Journal, and The Wall Street Journal. CEO Steele exclaimed "I'm thrilled to have a highly successful woman like Janet on my show, because she teaches how to live a balanced, happier, and richer life by simplifying our complicated lifestyles!"

Recently in California the city of Santa Monica passed a law that bans smoking in public areas and carries a $250 fine. Similar bans are also spreading to other cities in the U.S. and other countries, i.e. Ireland, Scotland, and France. This Friday's"Honey, trust me on this..." show will feature noted attorney and Consumer Affairs Specialist Ms. Paula Rockenstein who co-wrote the law. Honey, trust me on this…

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Sandy Steele Unlimited, (PINKSHEETS: SSTU) is an emerging conglomerate based in Beverly Hills, California, which has interests in the health, beauty, publishing, and media industries. (See

To hear more about SSTU from CEO Sandy Steele go to:

This press release includes forward-looking statements made under the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, including but not limited to the following: product development difficulties; market demand and acceptance of its products; ability to obtain financing; the impact of changing economic conditions; reliance on third parties, including potential suppliers; the impact of competitors; other factors not detailed in this press release. The company currently does not report its quarterly financials to the Securities and Exchange Commission.

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