SOURCE: FollowAnalytics



November 13, 2014 08:00 ET

Internet-of-Things: BNP Paribas Cardif and FollowAnalytics Innovate With New Services to Global Customers Using the New Samsung SAMIIO Platform

Companies Showcase a Smart Home Solution at Samsung Developer Conference Moscone Center West in San Francisco

SAN FRANCISCO, CA and NANTERRE, FRANCE--(Marketwired - Nov 13, 2014) - BNP Paribas Cardif, a global player in personal insurance solutions, and FollowAnalytics, an expert start-up in Enterprise Mobile Customer Engagement, today showcased a solution illustrating how smarter homes can increase personal safety and reduce risk. The application uses the Samsung SAMIIO platform to drive new innovation around the Internet-of-Things and was demonstrated today at the Worldwide Samsung Developer Conference at Moscone Center West, in San Francisco.

Digital, Mobile and Internet-of-Things (IoT) are transforming industries, especially the insurance industry. The Internet-of-Things creates opportunities for insurers to tap into much broader ecosystems of new data sources, driving innovation in their business models and expanding their service offering. As part of its digital transition plan, BNP Paribas Cardif has been embracing these technologies to provide its customers with new more efficient and high-value services.

The service using the FollowAnalytics Mobile Marketing Platform is a concrete expression of BNP Paribas Cardif's digital strategy. It also materializes the work conducted by BNP Paribas Cardif with start-ups to invent the insurance solutions of tomorrow. BNP Paribas Cardif is leveraging the agility of these digital economy businesses that are revolutionizing our daily lives while drawing on more than 40 years of proven experience in savings and insurance.

Samsung SAMIIO is a cloud-based open software platform capable of bringing together diverse data from a variety of sources for analysis. It is designed to allow devices and sensors to securely store data in the cloud regardless of the source's format or structure. SAMIIO's job is to make more information available, to break open information silos and give applications and services access to large amounts of data to provide better insights. 

"Our industry is on the brink of major technology-driven change, creating exciting opportunities for us to significantly enhance our customer engagement model with new value-added, personalized services," said Grégory Desfosses, Chief Digital Officer, BNP Paribas Cardif. "By working with companies such as FollowAnalytics and Samsung, we are seizing these new opportunities to make step-changes in our business to meet the needs of our customers and secure our market leadership into the future."

"FollowAnalytics is the first enterprise Mobile Marketing Platform to fully embrace Internet-of-Things," said Samir Addamine, CEO FollowAnalytics, "by combining mobile and Internet-of-Things analytics with our powerful contextualization engine and machine learning marketing algorithms, we are at the heart of industry transformations for global leaders such as BNP Paribas Cardif."

About BNP Paribas Cardif
BNP Paribas Cardif ( integrates the life and property & casualty insurance subsidiaries of BNP Paribas. It develops savings and protection products and services which are distributed via a wide range of channels. Present in 37 countries with a diversified geographic footprint, BNP Paribas Cardif has strong positions in Europe, Latin America and Asia.

In 2013, it had gross written premiums of 25.3 billion euros, with 58% of gross written premiums generated outside France. BNP Paribas Cardif counts nearly 10,000 employees1, of whom 77% work outside France.

With a strong commitment to exemplary Corporate Social Responsibility, BNP Paribas Cardif develops responsible products and services, supports diversity within the company, deploys an internal environmental policy and supports economic and financial education.

You can find BNP Paribas Cardif's latest news at @bnpp_cardif

About FollowAnalytics
FollowAnalytics is leading the next generation of Mobile-first marketing. Working with global industry leaders the Company provides a 1:1 Mobile Marketing Platform for Enterprise marketers to grow their business using mobile. The Platform is an integrated suite powered by Mobile, CRM and Internet of-Things analytics generating insights to design new products and services and deliver richer, more personalized and relevant mobile customer interaction. Its Mobile Marketing Method2™ can get marketers to ROI in just two days. FollowAnalytics is based in San Francisco, CA and Paris, France. To learn more, please visit

Take your mobile marketing to the next step with a free personalized Mobile Marketing Scorecard. In two minutes learn how your customers are engaging with your brand across your entire mobile App ecosystem.

1 Headcount for legal entities controlled by BNP Paribas Cardif: nearly 8,000 employees

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