SOURCE: ON24, Inc.

June 14, 2007 09:00 ET

Internet Video Network Insight24 Showcases "Marketing Effectiveness" Webcast

Webcast Discusses Five Critical Tactics for Maximizing Effectiveness in B2B Marketing

SAN FRANCISCO, CA--(Marketwire - June 14, 2007) - Insight24, the leading business-to-business rich media network, is pleased to showcase the webcast "Doing More With Less: Five Critical Tactics for Maximizing Effectiveness in B2B Marketing" on the Insight24 Network. In this online presentation, Thor Johnson, SVP Marketing of Eloqua, provides an overview of critical success factors being used by leading marketing organizations to improve their marketing and lead generation effectiveness:

-- Increase the impact of each touch point

-- Employ "sense and response" capabilities in the communication cycle

-- Leverage automation to reduce repeated and tedious activities

-- Engage a mix of campaigns: immediate leads and long-term nurturing programs

-- Use macro and campaign level dashboards to optimize programs and spend

WEBCAST DETAILS

-- Title: Doing More With Less: Five Critical Tactics for Maximizing Effectiveness in B2B Marketing

-- Rich Media Type: Audio webcast

-- Tags: Marketing

-- Speakers: Lynne Triplett, Jacqueline Akerblom, and Robert O'Connor Jr.

-- URL: Click here to view the webcast

Insight24's "Showcase Series" highlights presentations from the thousands of webcasts, podcasts, demonstrations, and videos from thought leaders, technology analysts, and leading companies that are available on the Insight24 Network. All of Insight24's rich media content is freely available for all viewers.

Viewers who watch this webcast or simply sign up for Insight24 prior to July 31, 2007 (http://showcase.insight24.com/?register) will be entered automatically into the Showcase Series Sweepstakes to win a Panasonic 42" Plasma HDTV.

ABOUT THE INSIGHT24 NETWORK

Insight24 (www.insight24.com) is the leading business-to-business rich media network of webcasts, podcasts, videos, and online demos. Insight24 provides timely, and relevant, information for day-to-day business and technology decisions. The network includes over 3,500 presentations from more than 100 participating companies. The Insight24 Network is powered by ON24 (www.on24.com), the leading provider of webcasting and rich media marketing solutions.

Contact Information

  • Contact:
    MEDIA CONTACT:
    Cece Salomon-Lee
    Phone: 415-369-8332
    Email Contact