June 06, 2007 00:00 ET

Internet Yellow Pages Provider soUno Establishes National Online Directory for Haines Publishing, Inc.

soUno Directional Media Solutions, a Leading Provider of Local Internet-Based Yellow Pages, Designs a New Private Label Internet Yellow Pages Directory for Haines Publishing

TULSA, OK--(Marketwire - June 6, 2007) - Haines Publishing's telephone directories, popular throughout Ohio and New York, will be complemented by a new yellow pages web site beginning June 7, 2007. Visitors can log on to to locate local or national businesses. The project is facilitated by private label Internet Yellow Pages technology from soUno Directional Media Solutions.

"After much review, we decided that soUno was the best partner for our online transition," said Terry Pacelli, general manager of Haines Publishing, Inc. "soUno worked with us to develop an online directory tailored to our specifications. We can showcase our advertisers online in a way that best suits our business model. We are very excited to offer our customers the reach of the web along with the strong usage of our print directories. This new site helps broaden our core mission of connecting buyers and sellers."

"We are delighted with the opportunity to work with Haines Publishing, Inc.," said Lynn Mitchell, CEO of soUno. "We know that directories like Haines need an online presence for their advertisers, and we worked closely with them to develop a private label site to meet their specific needs. We believe this is a great addition to Haines because they can now help their advertisers broaden their reach to customers. In addition, it will help Haines by attracting new advertisers."

About Haines Publishing, Inc.

Based in North Canton, Ohio, Haines Publishing, Inc. publishes 16 telephone directories across central Ohio and New York. Haines Publishing is a subsidiary of Haines and Company, Inc., publisher of the Criss+Cross Directories since 1932.

About soUno Directional Media Solutions, LLC

soUno is a leading provider of local Internet-based Yellow Pages connecting consumers, local merchants, and national advertisers. soUno helps consumers find and compare local businesses offering specific products and services, while creating revenue opportunities for merchants. soUno's Publisher Partner Program is designed for independent yellow pages publishers who are looking to bring their business advertisers online.

Contact Information

  • Contact Information:

    soUno Directional Media Solutions
    Tom Staab
    VP of Business Development
    P. 918.592.3535
    F. 918.592.3536
    Tulsa, Oklahoma 74133