SOURCE: SproutBaby

SproutBaby

February 25, 2010 11:56 ET

The Internet's Number One Source for Buying Natural Organic Baby Food and Healthy Baby Products, SproutBaby, Acquires EcoMom to Create Premier Eco-Parenting Destination Online

Acquisition Brings Shopping, Information and Community Resources Together

LOS ANGELES, CA--(Marketwire - February 25, 2010) - Eco-conscious parenting e-tailer SproutBaby (www.SproutBaby.com) today announced it has acquired EcoMom (www.ecomom.com), one of the web's premier eco-parenting blog networks. The acquisition signals a growing trend in electronic commerce -- retailers who are combining the information and community pieces that the web does so well with a shopping experience to keep their customers informed and connected.

"We call it 'social mommerce,'" said Jody Sherman, Founder and CEO of SproutBaby. "By combining a rich network of informed, active parents from the EcoMom community with SproutBaby's high quality, green product offerings, we're able to grow our business in a smart, sustainable way and involve our customers and community in our success." The new site will provide active discussion, refined product vetting, and insights into eco-friendly parenting solutions at affordable prices.

"Combining forces with SproutBaby makes being an EcoMom even more accessible and enriching for our members -- an influential network of informed bloggers, parents and families," said Kimberly Pinkson, Founder of EcoMom.com. "Together, we can make the best choices for mindful parenting and eco-conscious living, easy and affordable."

The acquisition is an important milestone for SproutBaby.com, as it allows the company to take an important step forward in fulfilling its mission of being a one-stop destination for new parents to converse, communicate with childcare experts, compare stories, share experiences and find all the parenting solutions they need for newborns and toddlers.

Founded in late 2008, SproutBaby.com has used social marketing methods and new engagement techniques to capture the attention and loyalty of the eco-parenting community. This strategy has resulted in over 69% of the company's site traffic coming from blogs, social networks, and social utilities. Recently celebrating its first year in business, SproutBaby offered special promotions and discounts for its customers, including a $2,500 raffle prize awarded to a Marina del Rey, CA mother. Other SproutBaby events include "special mom" Spa Day events, Twitter-based product promotions, seasonal discounts and frequent new offers and product lines to choose from.

About SproutBaby.com

SproutBaby.com is an online source for affordable organic baby food and eco-friendly baby care products for eco-conscious parents. The company is the brainchild of parents and professionals who wanted to make purchasing products, essential to the development of healthy children, reasonable and effortless. Through education and environmental advocacy, SproutBaby believes that parents would gladly choose products that are as healthy for their children as they are good for the earth. All SproutBaby.com products are certified non-toxic, have not been tested on animals and contain no health compromising chemicals. For more information on Sproutbaby's safe baby products, please visit http://www.SproutBaby.com/.

About EcoMom.com

EcoMom is a global network of women working together to create a healthy and sustainable future. We believe that one of the strongest forces in nature is a network of women and our greatest hope for a better world lies in the maternal instinct to nurture and protect. If you doubt it, you've never met a momma bear alone in the woods. EcoMom.com works in partnership with EcoMom Alliance, a 501.c.3 not-for profit organization educating and empowering mothers through community action, advocacy and educational campaigns.

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