SOURCE: Kyte

February 23, 2009 08:00 ET

Interscope Geffen A&M Launches Artist Applications on Apple App Store

SAN FRANCISCO, CA--(Marketwire - February 23, 2009) - Interscope Geffen A&M (IGA), a division of Universal Music Group, the world's leading music company, today announced Kyte (www.kyte.com)-powered iPhone and iPod touch applications for IGA artists The All American Rejects, Keri Hilson, Lady Gaga, The Pussycat Dolls and Soulja Boy Tell 'Em. The applications are available on the Apple App Store. In addition to artist-produced video content, the applications include custom branding, mobile advertising, m-commerce links for purchasing artist catalogues and merchandise, an RSS reader for up to the minute artist news alerts, and interactive user engagement features, such as the ability to chat with other fans, comment and rate shows, and share content with friends.

The applications are available for free from Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore/

Interscope Geffen A&M is the first to use a new Kyte turnkey solution that allows media and entertainment companies to easily deliver compelling native iPhone and iPod touch applications based on their existing online content.

"Kyte allows us to easily deliver iPhone and iPod touch apps that connect our artists with their fans in a fully immersive, interactive experience," stated Ted Mico, executive vice president of digital for IGA. "Fans will be able to watch exclusive, behind the scenes content, chat in real-time, and purchase artist content, all from their iPhone and iPod touch."

"IGA artists are using Kyte to produce authentic, raw video content every day, which keeps fans coming back again and again to see what's new and interact with each other," said Daniel Graf, CEO, Kyte. "Bringing this experience to iPhone and iPod touch is a powerful, cost-effective way for companies to converge their online and mobile audiences into a single community."

Kyte provides an end-to-end, online and mobile platform for the production, distribution and monetization of digital content. Kyte enables media and entertainment brands to:

--  Produce - create live and on-demand, online and mobile video and
    pictures
    
--  Distribute - broadcast content to multiple online and mobile
    destinations simultaneously
    
--  Engage - interact with an audience and build community through
    multimedia chat and branded user generated content
    
--  Analyze - report and measure distribution and user engagement
    
--  Monetize - create new revenue streams and monetize branded content
    

About Kyte

Kyte is a universal digital media platform that provides an end-to-end, online and mobile solution for the production, distribution and monetization of digital content. The company is headquartered in San Francisco, California, with a European office in Zurich, Switzerland. Investors include Draper Fisher Jurvetson, Telefónica, Nokia Growth Partners, Steamboat Ventures, TeliaSonera, DoCoMo Capital, Holtzbrinck Ventures, Swisscom and others. Visit Kyte online at http://www.kyte.com/

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