Intertainment Media Inc.

Intertainment Media Inc.

January 31, 2013 08:30 ET

Intertainment Develops Multi Language Global Social Engagement Platform "Yappn"

Yappn builds the bridge between global social engagement, entertainment and revenue initiatives

TORONTO, CANADA--(Marketwire - Jan. 31, 2013) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) is pleased to announce that together with the founding partners of Ortsbo, Commobility and its entertainment partners, it has begun the early stage development of "Yappn" (pronounced Yappin'), a revolutionary new way for people to communicate with each other, celebrities, artists and brands through major social network platforms, regardless of the language that they speak. As the founding partner, Intertainment Media Inc. is expected to own a minimum of 60% of the program.

Yappn is a place where people can meet, chat, engage and consume content, individually, in groups and by topic, or with a brand, celebrity or artist. The addition of adding major social media feeds with instant language conversion allows the global social sphere to be further engaged in conversations about a range of topics including new movie releases, new album launches and brand discussion without the fear of the board becoming fractured or poorly attended due to languages.

Additionally, commercial organizations can now enlist social consumers globally to discuss their products, content and programs and encourage feedback, creating new and exciting crowd sourcing avenues and applications.

With over 2.4 billion people reportedly online according to the and approximately 88.6% from outside of North America, there exists a potentially massive opportunity for North American brands, celebrities and artists to engage with constituents globally, in their native language, across all social media platforms.

Yappn is, in part, based on the success of Ortsbo's consumer communication program that reached, by mid-2012, over 200 million users on a monthly basis. Together with Kowango, a mobile communications platform owned by Intertainment and other new social software initiatives developed by the team, Yappn will provide a unique and timely social media experience promoting the inclusion of people all over the world.

Yappn will be a stand alone platform but it will also contain a set of very powerful communication tools where users and brands can create opportunities to meet, chat, engage and consume in their own virtual location creating global social engagement for private events and closed networks. Users can also connect to leading social networks and engage friends and followers at Facebook, Yahoo!, Twitter and other major social and content networks.

In addition to revenue for customized chat and engagement platforms, Yappn is focused on targeted revenue programs through sponsored content, allowing vendors to create chat arenas and sponsor related content, like movie releases, sporting events and other unique categories. Yappn will also provide opportunities for co-op revenue modeling for major consumer, sports and entertainment brands and users, like independent music artists.

"Intertainment believes that the lines between social media, engagement and revenue are on convergent paths and that Yappn is creating the opportunity for consumers, celebrities, artists and commercial brands to live in a truly global communications environment," said David Lucatch, CEO Intertainment Media. "We continue to research and develop new and exciting prototypes for social and commercial platforms, experimenting with the boundaries of engagement and revenue generation that will potentially lead to opportunities for successes like those we've experienced thus far with itiBiti and Ortsbo."

In its prototypical stage, Yappn is encouraging users to sign up for its beta program. Feature Set Beta testing is expected to begin shortly.

Like Yappn on Facebook and Follow Yappncorp on Twitter.

About Intertainment -

Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Ad Taffy, itiBiti (KNCTR), Ortsbo, Deal Frenzy, The Sweet Card and Magnum, with investments in leading edge technologies and social media platforms including For more information on Intertainment and its properties, please visit

Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the Open Market (Regulated Unofficial Market) of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".

Forward-Looking Information

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

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