SOURCE: Artfest International, Inc.

March 12, 2008 09:45 ET

Intertainment Launches Voice Powered Online Social Network for ARTFEST

DALLAS, TX and TORONTO--(Marketwire - March 12, 2008) - Artfest International, Inc. (OTCBB: ARTI) is pleased to announce it has entered into an Agreement with Intertainment Media Inc. (TSX VENTURE: INT) to distribute Intertainment's Itibiti Softphone platform to its members. Intertainment and ARTFEST have agreed to a revenue sharing program from all advertising and related sponsorship and promotional programs that will provide Intertainment with recovery of the costs for delivering the service plus a significant share of the net profits. A sample of the ARTFEST Softphone can be viewed at

As part of the agreement, ARTFEST will distribute a fully custom branded version of Intertainment's Itibiti Softphone platform, providing online consumers with a free computer-based Voice Powered Social Network. The Softphone system offers a suite of services including online voice chat, integrated text chat, FREE local and long distance calling to land based and mobile phones, video / audio content and other services, combined with related advertising.

The Itibiti Softphone program offers ARTFEST and its marketing partners prime opportunities for the delivery of content, advertising and revenue generating services. Users will have the ability to share the Softphone with friends and family, promoting viral growth of the platform, taking the Softphone to consumers beyond ARTFEST's initial rollout.

Consumers will also have access to member only offerings and benefits, contests and promotions, and other interactive programs sponsored by ARTFEST and participating advertisers. ARTFEST's goal is to provide consumers with an experience that keeps its brand "top of mind" and builds loyalty and revenues.

"There has been tremendous interest in Intertainment's Itibiti Softphone program. The ability for companies to engage, interact and provide a rich, social networking environment to their customers and the customer's peer group is extremely valuable. The Softphone offers the opportunity for increased revenues through new and innovative advertising and promotional programs and builds a whole new global audience that is introduced to the Intertainment suite of services," said Mr. David Lucatch, President & CEO of Intertainment Media Inc.

Advertisers have a unique opportunity to reach relevant consumers, as the application is targeted to the well-known demographics of ARTFEST. Companies can deliver interactive and rich media solutions and integrate contesting, promotions and survey opportunities through Intertainment's Itibiti Softphone program.

ARTFEST CEO, Edward Vakser, stated, "Adding an ARTFEST branded, voice-powered networking tool onto the desktops of our incredible members will serve to further enhance and grow our community. The free phone call component is also an incredible value-added service that our members will appreciate."


Artfest International, Inc is a publicly traded company under the symbol "ARTI." Artfest connects artists, investors, decorators, designers, private collectors and galleries. Artfest ( and ( is the company's E-Commerce venue. Artfest owns the subsidiaries Art Channel, Inc. ( and Art Channel Galleries, Inc. (, offering the most exciting product and rewards program in the history of the direct-sales industry (DSA).

About Intertainment's Itibiti Softphone Platform

Intertainment's Itibiti Softphone platform is a proprietary, social networking, multimedia and communications environment that can be installed directly on a user's computer desktop. This provides clients with custom branding, loyalty and revenue opportunities prior to the user launching their Internet services. Key features of the Softphone platform include IP Telephony, video/multimedia on demand, instant messaging, SMS, integrated in a feature rich interface that includes a mini web browser, desktop telephone and chat system which can be utilized to create active links to the affinity partners web pages, providing information and outside services and a complete advertising and marketing platform for revenue generation.

About Intertainment

Intertainment Media Inc. ( is a conventional and new media company with an experienced and innovative team of professionals focused on delivering leading edge technology and marketing solutions. Intertainment develops and invests in strategic programs that enable clients to increase their branding and loyalty relationships with their consumers while focusing on increased revenue generation. Intertainment owns, operates and invests in high value content, traffic management, advertising and social networking solutions including, Eye Rock Digital ( No Good TV (, Trooker Inc. (, and Itibiti Inc. Intertainment Media Inc. is headquartered in Richmond Hill, Ontario, Canada. The company is listed on the Toronto Venture Exchange.

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

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