Intertainment Media Inc.

Intertainment Media Inc.

March 04, 2008 09:00 ET

Intertainment Media-Board of Directors Appointment

TORONTO, ONTARIO--(Marketwire - March 4, 2008) - Intertainment Media Inc. ("Intertainment") (TSX VENTURE:INT) is pleased to announce that broadcast industry veteran Mr. Kevin Shea has joined the Board of Directors of the Company.

Mr. Shea is the Chair of the Ontario Media Development Corporation. Mr. Shea is also the owner and president of SheaChez Inc., a consulting firm whose clients include the CBC, Telus Communications and Standard Broadcasting. As the former president and CEO of Sirius Satellite Radio as well as YTV Canada, Mr. Shea led both companies through the CRTC licensing and start-up processes. He also served as president and COO of the Global Television Network, and executive vice-president at Bell Globemedia Inc. Mr. Shea's other accomplishments include chairing the Toronto Tourism Recovery Alliance in the aftermath of SARS, the Canadian Association of Broadcasters TV Board, and the Canadian Film Centre. Mr. Shea holds several directorships, including one with Cookie Jar Entertainment Inc., of Arthur, Caillou and Doddlebops fame.

"I look forward to bringing my industry knowledge and corporate expertise to Intertainment and its Board of Directors. I believe that Intertainment has a very progressive group of product offerings and has an innovative platform to assist brands to build increased equity with their customer base, " commented Mr. Shea.

"We are excited and honoured to have Mr. Shea join our Board of Directors. As a new media pioneer and a veteran of traditional broadcasting, Mr. Shea brings a wealth of expertise and knowledge that will benefit Intertainment as it executes its core business strategies," said Mr. David Lucatch, CEO of Intertainment Media Inc.

The Company would also like to announce that Mr. Brian Novak, member of the Board of Directors has resigned to focus his attention on other business matters.

"Brian Novak has been an instrumental part of the Board of Directors of the Company since its qualifying transaction. We wish Mr. Novak all the best in his future endeavors," said Mr. Lucatch.

The Company has issued 3,225,000 common stock options at a price based on the closing price of $0.105 CDN on February 28, 2008. 2.1 Million of the common stock options were issued to company officials and board members. The Corporation has determined that exemptions from the various requirements of TSX Venture Exchange Policy 5.9 are available for the granting of the options.

About Intertainment

Intertainment Media Inc. ( is a conventional and new media company with an experienced and innovative team of professionals focused on delivering leading edge technology and marketing solutions.

Intertainment develops and invests in strategic programs that enable clients to increase their branding and loyalty relationships with their consumers while focusing on increased revenue generation.

Intertainment owns, operates and invests in high value content, traffic management, advertising and social networking solutions including, Eye Rock Digital ( No Good TV (, Trooker Inc. (, and Itibiti Inc.

Intertainment Media Inc. is headquartered in Richmond Hill, Ontario, Canada. The company is listed on the Toronto Venture Exchange (symbol: INT).

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