Intertainment Media Inc.

Intertainment Media Inc.

November 09, 2010 11:35 ET

Intertainment Media Division itiBiti Enters Strategic Relationship with US National Multi-Platform Media Firm Cross MediaWorks

NEW YORK, NEW YORK and TORONTO, ONTARIO--(Marketwire - Nov. 9, 2010) - Intertainment Media Inc. (TSX VENTURE:INT)("Intertainment"), a leading provider of white label social media and engagement technologies, is pleased to announce that its wholly owned division, Itibiti Systems Inc. ("itiBiti"), has entered into a strategic relationship with US National multi-platform media firm Cross MediaWorks ("CMW"). CMW will provide sales support and services for itiBiti through its extensive roster of networks, clients, agencies and programming platforms. itiBiti and CMW will work together to develop itiBiti programs and other Intertainment Media applications for CMW and its clients.

The relationship will allow Cross Mediaworks and its divisions to bring the itiBiti platform to a wide range of business verticals including local television station groups allowing them to increase their local share of voice as well as aggregate social media tools, while providing them opportunities to capture incremental local market digital revenues.

As part of the strategic relationship and achievement of business milestones, the Company has issued itiBiti common share purchase options to CMW at $2.70 per common share giving itiBiti an effective pre-exercised value of $27 Million USD.

FREE to download & use, the itiBiti application gives consumers instant access to an exclusive mix of services, content, promotions and communications right from their computer desktop as soon as its turned on. Users can talk for FREE with friends and family across North America courtesy of the built-in phone, join thousands of fans on Facebook and Twitter, and stay current with exclusive branded content and take part in promotions and offers.

"The prospects of having this new and key social media technology as part of our offering for our clients was something that was very appealing to us on a functional level" said Marc Krigsman, CEO Cross Mediaworks Inc., "and on a strategic level, the opportunity for us, as a company, to have a stake in an emerging technology company made sense as we continue to grow."

In addition the itiBiti private label app also includes the full suite of Microsoft Live Services featuring Bing Search, Instant Messenger and more. Microsoft Corp. has hailed the app as "the next generation of integrated social media applications - easy, scalable and fun."

"We are very excited to be working with an organization like Cross MediaWorks," said David Lucatch, CEO of Intertainment Media Inc. "Their world class team and commitment to their clients make them an ideal partner as we continue to expand the reach of our itiBiti platform and introduce our other new technologies to the market."

About Cross

Cross MediaWorks is a leading multi-platform media firm that manages an array of media on a targeted and measured basis. Key segments of Cross MediaWorks' business include representation of linear and unwired networks, long-form and short-form broadcast, satellite and cable inventory as well as video-on-demand and on- line properties. In addition, CMW provides a full array of creative services and "go-to-market" strategies for companies in a variety of industries. With the addition of HITS, now HMW, Cross MediaWorks becomes the nation's largest Hispanic media representation firm under the brand Hispanic MediaWorks.

About itiBiti -

itiBiti is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing global brands with the unprecedented ability to power their marketing efforts within a unique, private-label social media platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the power of Microsoft Live services.

Soon, itiBiti Mobile will provide users of major private label branded itiBiti platforms with the ability to continue their user engagement experience with their mobile devices. Please visit to learn more.

About Intertainment Media inc. -

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns a number of key properties including Ad Taffy, itiBiti and Magnum Fine Commercial Printing Limited.

Headquartered in Richmond Hill, ON, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT".

This news release may contain certain forward- looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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