Intertainment Media Inc.

Intertainment Media Inc.

March 11, 2009 08:00 ET

Intertainment Media Inc. to Debut 'itiBiti' Private Label Platform for Industry and Press at Microsoft Showcases

South By Southwest - Austin, TX - Monday, March 16 MIX09 - Las Vegas, NV - Wednesday, March 18

TORONTO, ONTARIO--(Marketwire - March 11, 2009) - Intertainment Media Inc. (TSX VENTURE:INT), today announced schedule details for the debut of itiBiti, an innovative, all-in-one computer desktop entertainment and communications suite with full social networking capability. In the news across North America in recent days, itiBiti is the first integrated, private-label platform designed to enable brand partners to engage consumers globally and drive new revenue streams.

Invited by Microsoft Corp. to join its elite Global Agency Partner program, Intertainment, together with its wholly owned subsidiary, Itibiti Systems Inc. ("ISI"), will be integrating key Microsoft services and technologies into the itiBiti voice-powered social networking platform.

"The fact that you can watch, message and chat all in the same place using your live ID makes this one of the easiest ways for users to enjoy and share their favorite content," said Shauna Sampson Eves, Global Agency Partnership Development, at Microsoft. "itiBiti truly represents the next generation of integrated social media applications - easy, fun and scalable."

In addition to itiBiti's voice-powered social networking services, Intertainment and ISI are engaged with the Windows Live Services team to provide direct access to popular Windows Live Services from the itiBiti desktop platform. itiBiti will make use of Windows Live Services APIs to enable Users to sign into itiBiti using their Windows Live ID, and give them instant access to a number of Windows Live Services, including Windows Live Messenger and Live Search.

"Together with Microsoft, we are delighted to have the opportunity to debut itiBiti at these prestigious events," said David Lucatch, President of Itibiti Systems Inc. and CEO of Intertainment Media Inc. "It's going to be a thrill to deliver an exclusive first-look to key industry, press and influencers from around the world."

A revolutionary, instant revenue driven Rich Internet Application (RIA), itiBiti will launch with an extensive list of top-tier global branded clients from sectors including Entertainment, Sports, Travel and Lifestyle. Select clients, and additional highlights will be announced at the following key events:


1) SOUTH BY SOUTHWEST ( Monday, Mar. 16th, 6:00pm CST/7:00pm ET. Sensorium, presented by Microsoft. Pangaea, 409 Colorado St, Austin, TX.

2) MIX09 ( Wednesday, Mar. 18th, 12:30pm PT/3:30 pm ET. Agency Showcase. The Venetian Hotel, 3355 Las Vegas Blvd. South, Las Vegas, NV.

About Itibiti Systems Inc.

Itibiti Systems' platform, itiBiti, is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing entertainment, communications and social networking initiatives displayed directly onto a user's computer desktop - providing major global brands with the unprecedented ability to power their marketing efforts within a unique, private label loyalty and revenue platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the Microsoft Windows Live platform. Users have the ability to access itiBiti using their Windows Live ID, giving them direct access to a number of Microsoft services. Itibiti Systems is currently in the planning stage for a mobile version of its product offerings.

About Intertainment

Intertainment Media Inc. ( is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers. Additionally, Intertainment owns, operates and invests in high value content, traffic management, advertising and social networking solutions including, Eye Rock Digital (, No Good TV (, Trooker Inc. (, Itibiti Systems Inc. ( and Magnum Fine Commercial Printing Limited ( Headquartered in Richmond Hill, Ontario, Canada, Intertainment Media Inc. is listed on the Toronto Venture Exchange (symbol: INT).

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

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