Intertainment Media Inc.
OTC Bulletin Board : ITMTF

Intertainment Media Inc.

May 02, 2011 03:00 ET

Intertainment Media Inc. Refutes David Milstead Article and Demands Correction and Apology From The Globe and Mail

TORONTO, CANADA--(Marketwire - May 2, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCBB:ITMTF)(FRANKFURT:I4T) announced today that it is releasing verified and validated Google Analytical information concerning the number of users of its Ortsbo platform in order to respond to an article published in the April 29, 2011 online edition and April 30, 2011 print edition of The Globe & Mail newspaper. In that article, the writer, David Milstead, suggested that the Company and its Management are providing misleading and inaccurate data concerning visitors to Ortsbo's websites.

Intertainment has also put The Globe and Mail and Mr. Milstead on notice that it considers a number of statements in the article -- including its inflammatory headline -- to be false and defamatory and has demanded that these statements be immediately corrected and that Mr. Milstead and The Globe & Mail publish an apology to the Company. Intertainment intends to pursue legal means to defend the legal rights of the Company and its shareholders.

The methodology used by Intertainment to collect, record and report results is verified and validated through Google Analytics; the world's leading analytic platform for Internet websites. Over 12 Million websites use Google Analytics to determine, verify and validate the nature and amount of traffic on their sites, including leading websites like Twitter, LinkedIn, Answers, Pandora, IMDB, Match, Huffington Post and others.

To provide insight into how the Company measures and reports its results, it will allow, for a period of 48 hours, the viewing of its raw statistics for Ortsbo, from its verified, 3rd party provider, Google Analytics. The Company is displaying the verified analytical information for unique users for the period of March 25th to April 25th at the following location:

The statistical information being provided by the Company consists of unabridged, verified, Google Analytics reports for Absolute Unique Visitors (as defined by Google to mean the number of visitors (people) that came to a website, counting each person only once for the entire time period) and includes the new unique views for the alpha launch of Ortsbo's HTML platform. The Ortsbo Google Analytics statistics presented consist of raw data and have not been normalized or otherwise adjusted by the Company.

Unlike Google Analytics, DoubleClick's Ad Planner site which is referred to in the Milstead article, does not measure or monitor specific usage data from web sites. In fact, the Ad Planner site contains a specific disclaimer clearly stating that Ad Planner statistics are estimates and / or samples and that "the ("DoubleClick's Ad Planner") unique visitors (estimated cookies) metric…should never be compared to unique visitors (users) or users metrics."

Furthermore, given that Ortsbo provides users with the ability to easily connect to the world's most popular social media platforms directly using their own social media credentials and without registration to Ortsbo, registration user data does not accurately reflect the popularity or success of the Ortsbo platform.

Since its launch on July 22, 2010, Ortsbo has experienced tremendous growth as users around the world use Ortsbo to communicate in almost any language with friends, family and colleagues. Ortsbo for social media connects to the world's leading social media platforms like Facebook, MSN, Yahoo! Messenger, QQ, Twitter and others and provides chat translations in real time. As only 1 out of 4 people on the Internet speak English and with the rise of users in developing regions around the globe, real time, multi-lingual translation offers any user the ability to connect with others regardless of age, culture, race or language. Ortsbo breaks down the global language barriers.

The following graph indicates key performance metric growth since September 2010:

The Company plans to move forward with other opportunities that are similar in structure to those which it struck with SaaS Technologies Inc. that has resulted in the development of Ortsbo. Intertainment recently announced an agreement to increase its stake to 74% interest in the revenue platform and an equity stake in SaaS Technologies, while maintaining 100% of Ortsbo Inc., its wholly owned operating and marketing division.

According to Mark Hale, president of SaaS Technologies Inc., "Intertainment Media's technology acquisition model successfully distributes wealth in a manner that is positive and fair for all parties; unlike VC models. I have found my engagement with Intertainment Media Inc. to be very rewarding, and a positive experience across the board. Together, Ortsbo is a technology with global reach and extensive revenue generating possibilities which both Intertainment and SaaS Technologies are mutually exploring and pursuing in an assertive manner."

The Company always welcomes the opportunity to communicate with the investment community, its members and investors.

Full details of news coverage can be found at the Intertainment web site –

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To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit

About Intertainment -

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment owns a number of key properties including Ortsbo, Ad Taffy, itiBiti and Magnum Fine Commercial Printing Limited.

Headquartered in Richmond Hill, ON, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the TSX Venture Exchange under the symbol "INT", in the US under the symbol "ITMTF" and on the Frankfurt Exchange under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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