Intertainment Media Inc.

Intertainment Media Inc.

November 29, 2011 08:00 ET

Intertainment Media to Invest in Patent Pending Video Capture Technology for Print on Demand and Social Sharing

Cap That™ provides major studios with new outlet for increased awareness and revenue

TORONTO, CANADA--(Marketwire - Nov. 29, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) is pleased to announce that it continues its strategy of investing in new and emerging enterprises, with an investment in Active ImageNation Inc. ("AIN"), a Los Angeles based developer of Cap That™, a patent pending technology platform that allows consumers, studios and professionals to capture and manipulate video, creating images that can be shared socially and commercially printed on demand on a wide variety of products directly through Cap That™, as well as proprietary channel partners and licensees. Closed beta trials of the platform are currently underway and users will able to access the technology shortly at

AIN has signed an initial agreement with Disney Studios to allow consumers to use the Cap That™ technology and is currently negotiating agreements with several other entertainment, sports, music and lifestyle content producers to include their video offerings within the Cap That™ platform. Additionally, AIN is working to license its technology directly to apparel and branded program companies allowing them to use the patent pending technology for their own video imaging capture and print on demand programs.

The print on demand industry is a dynamic growing business sector which includes and whose users create over 186 Million unique products per year. In June 2011, Cafepress filed an S-1 to raise as much as US $80 Million in its IPO, divulging that 2010 revenues were US $128 Million.

Cap That's™ patent pending technology empowers users to stop time and capture the most desired moments in film, television, music, sports, home videos and exclusive VideoShoots™ in order to create one of a kind posters, canvas prints, photo prints, apparel as well as virtual creations that can be easily shared across social networks.

As part of the Company's investment in AIN, Intertainment will convert a Five Hundred Thousand US Dollars (US $500,000) promissory note already issued in favor of Intertainment. Additionally, Intertainment will invest an additional One Million Five Hundred Thousand US Dollars (US $1,500,000) into AIN for up to 33% ownership of Active ImageNation Inc. This deal is subject to all board and regulatory approvals and the negotiation of definitive documentation between the parties.

Under the terms of the investment, Intertainment's graphic services division, Magnum, will be afforded Rights of First Refusal to develop AIN's product programs allowing consumers and commercial clients to purchase custom printed products directly from Magnum using the Cap That™ technology.

"AIN's patent pending Cap That™ technology gives users, from consumers to commercial partners, the ability to expand their social sharing and print on demand opportunities using dynamic video content," said David Lucatch, President of Ortsbo / CEO Intertainment Media Inc. "AIN is strategically aligned with Intertainment's investment principles, as it adds value to our other divisions and potentially stands alone as a tremendous opportunity for global success."

The Company will provide further details as they become available.

About Active ImageNation Inc. - Cap That™

Cap That's™ patent pending technology empowers users to stop time and capture the most desired moments in film, television, music, sports, home videos and exclusive VideoShoots™ in order to create one of a kind posters, canvas prints, photo prints, apparel as well as virtual creations that can be easily shared across social networks.

CapThat™ is an application and website devoted to unlocking images from video giving rise to a revolutionary consumer proposition and promotional tool.

About Intertainment Media Inc.

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement.

Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers. Intertainment owns a number of key properties including Ortsbo, Ad Taffy, itiBiti and Magnum Fine Commercial Printing Limited.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Exchange under the symbol "ITMTF". Intertainment is also traded in Europe, on the XETRA Exchange under the symbol "I4T".

To learn more, please visit:

This press release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.

Reader Advisory

Certain statements contained in this press release may constitute forward-looking statements. These statements relate to future events or Intertainment's future performance. All statements other than statements of historical fact may be forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "seek", "anticipate", "plan", "continue", "estimate", "expect", "may", "will", "project", "predict", "potential", "targeting", "intend", "could", "might", "should", "believe", and similar expressions. These statements involve known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. Intertainment believes that the expectations reflected in those forward-looking statements are reasonable, but no assurance can be given that these expectations will prove to be correct and such forward-looking statements included in this press release should not be unduly relied upon by investors. These statements speak only as of the date of this press release and are expressly qualified, in their entirety, by this cautionary statement.

In particular, this press release contains forward-looking statements pertaining to the following: Intertainment's operations, anticipated financial performance, business prospects and strategies. With respect to forward-looking statements contained in this press release, Intertainment has made assumptions regarding, among other things: acceptance of its products in the marketplace; the Corporation's operating cost structure; current and future trends in social media advertising; market demands; and the Corporation's ability to raise capital. Intertainment's actual results could differ materially from those anticipated in these forward-looking statements as a result of risk factors that may include, but are not limited to: overall economic conditions; the early stage of the Corporation's Ortsbo businesses; uncertainty of revenues, markets and profitability; the Corporation's lack of product revenues and history of operating losses; technological changes; dependence on the Internet; demand for the Corporation's products; the introduction of competing technologies; and ability to raise capital.

This forward-looking information represents Intertainment's views as of the date of this release and such information should not be relied upon as representing its views as of any date subsequent to the date of this release. Intertainment has attempted to identify important factors that could cause actual results, performance or achievements to vary from those current expectations or estimates expressed or implied by the forward-looking information. However, there may be other factors that cause results, performance or achievements not to be as expected or estimated and that could cause actual results, performance or achievements to differ materially from current expectations. There can be no assurance that forward-looking information will prove to be accurate, as results and future events could differ materially from those expected or estimated in such statements. Accordingly, readers should not place undue reliance on forward-looking information.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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