Intertainment Media Inc.

Intertainment Media Inc.

April 30, 2007 10:21 ET

Intertainment Media Launches Next Generation Online Platform

Internet Viewers Watch Over 80 Million Eye Rock Digital Videos

TORONTO, ONTARIO--(CCNMatthews - April 30, 2007) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT) announced that it has launched the next version of its popular Eye Rock Digital Network (

Viewers are flocking to the Eye Rock site and its content. Since its launch in January 2007, over 21 Million viewers have seen in excess of 80 Million videos on Eye Rock and its content partners, and Eye Rock Digital's internal video distribution platform is growing at a rate of over 20% per month in North America.

The new platform features a completely updated GUI (graphical user interface) enhancing the view experience by providing easier access to content through an improved channel selection tool. The new platform also provides easier navigation through the launch of a video search tool.

Viewers can now sign up for Content Alerts, allowing them to receive email messages for any new content that is displayed within the system. Viewers can receive alerts for their favourite channels, or for all channels. This system provides the first step in the Company's Personal Content Systems (PCS).

When fully launched, the Personal Content System or PCS will allow viewers to customize the content they want to watch and they will also be able to display and share that content with others, providing a dynamic, social application, as well as a target demographic opportunities for advertisers.

"We are very excited about the continued growth and consumer acceptance of the Eye Rock Digital Network. We are continually adding new user features and content which is making the site "sticky" and bringing people back," commented Mr. David Lucatch, CEO of Intertainment Media Inc.

Currently Eye Rock features over a dozen premium, rights managed content channels, allowing Agencies and Marketing firms to advertise on the network without infringing copyrights.

"Our Premium Content is positioned to allow advertisers to take full advantage of the viewing audience. Unlike most User Generated Content (UGC) sites, our content is fully rights compliant. In addition, we have a number of amazing new channels on the go, and will be continuously adding them into the line up as they become active," added Mr. Lucatch.

Eye Rock provides a fully integrated technology platform allowing advertisers to take advantage of the latest in-stream, flash-in-flash and other rich media opportunities. The platform also provides geo-segmentation opportunities, allowing marketers to reach their intended geographic audiences on a local, national and international basis.

Eye Rock Digital also provides a platform for sponsored programming and custom channel development that allow companies to target their audience with content driven initiatives.

About Eye Rock Digital

The Company's wholly owned US subsidiary Eye Rock Digital Inc. (, is a leading edge provider of video on demand, digital content, distribution, advertising and production. Eye Rock Digital aggregates and creates digital content aimed at the young, hip and technologically savvy young adult market. Eye Rock Digital develops programming for simultaneous delivery over broadband and wireless platforms.

About Intertainment Media Inc.

The Company and its divisions, provide proprietary programs for clients to build Brand, Loyalty and Revenues.

Working with industry leading firms in the financial sector, real estate, insurance, media, telecommunications, entertainment, electronic gaming, travel, automotive and services sectors, the Company initiates proprietary business building solutions that increase customer activity and strengthen customer-vendor relationships.

The Company maintains a fully integrated creative, web, technology and graphics production facility to service its growing client base, and works with company owned and managed systems with vendors throughout North America and Europe. The Company developed proprietary technologies for managing these programs and manufacturing its offerings.

Intertainment Media Inc. is headquartered in Richmond Hill, Ontario, Canada. Its shares will trade on the TSXV (symbol: INT).

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Contact Information