LOS ANGELES, CALIFORNIA and TORONTO, ONTARIO--(Marketwire - Nov. 21, 2012) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) is pleased to announce its partnership with Los Angeles, CA based, premier communications specialists, PUB 1917, to enhance their current and future digital production and corporate communications programs primarily for the automotive industry. Intertainment will provide production services and Intertainment's Live & Global platform "Powered by Ortsbo" will increase the ability to reach North American multi-language teams and global participants. The current scope of the first year opportunity is estimated in excess of USD $500,000 and based on traction within the global automotive sector, could be considerably greater.
Among its key offerings as a creative service and production company, PUB 1917 produces strategic corporate communications, marketing, product education and specialized webcasts for automotive and commercial clients such as KIA, Hyundai, Lexus and Toyota. PUB 1917 clients also include Mercedes, Honda, Jaguar, Intel, Alcoa, Sony Pictures, Panasonic and DaVita. The webcasts have been used primarily for the automotive companies to introduce new models and specialized features to their dealers and staff and to enable interactive communications between their audience and in-studio specialists in design and engineering.
Sensing a growing need to broaden the audience internationally, PUB 1917 immediately saw the advantages of using Intertainment's interactive technology to reach a broader audience. This technology, which has been used successfully in the Entertainment and Sports industry for Variety, KISS, Disney, IndyCar, Dreamworks, Fox, Yahoo!, MSN and other leading providers allows users and brands to interact in real time in over 65 languages, and provides all the production components to create an online real-time event. The Live & Global platform affords all viewers the ability to engage the experts by asking questions in their native language and having the question and reply immediately understood by all viewers. Intertainment will also provide specialized technology and web sites for pre-event registration to allow interactive communication during the event, as well as "Dashboards" that provide real time analytics during and after the broadcast.
PUB 1917 is managed by its co-founders Bruce Birch and Ramon P. Montoya who issued the following joint statement: "Intertainment will provide us with the missing link for real time interactive corporate communications. Finally, our clients can go beyond the English speaking audience and create an interactive, engaging, ONE WORLD event in 66 languages, potentially saving millions of dollars annually. In addition, we are beginning to see how Intertainment's additional suite of services will contribute to a new and expanding portion of our business."
"We are very excited to be working with the great people at PUB 1917 to expand our newly announced initiative for Intertainment to provide production services, including its Live & Global platform "Powered by Ortsbo"," said David Lucatch, CEO Intertainment Media Inc. "Located in the heart of the global entertainment arena, Intertainment is making great strides in enabling entertainment, sports and online providers to create a richer, deeper experience to their constituents."
About Pub 1917 - www.pub1917.com
Pub 1917 is an L.A. based Creative Services and Production Company born in the digital era and nurtured on multi-platform media. The Pub develops TV shows, offers production and post-production services as well as unique delivery methods and mediums. Their specialty has been to create high end corporate video productions that allow interactive communications with employees and representatives.
About Intertainment - www.intertainmentmedia.com
Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Ad Taffy, itiBiti (KNCTR), Ortsbo, Deal Frenzy, The Sweet Card and Magnum, with investments in leading edge technologies and social media platforms including theaudience.com. For more information on Intertainment and its properties, please visit www.intertainmentmedia.com.
Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the Open Market (Regulated Unofficial Market) of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".
This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.
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