Intertainment Media Inc.

Intertainment Media Inc.

March 04, 2009 08:00 ET

Intertainment Media Selected by Microsoft as Global Agency Partner

First Integrated Private Label Platform, itiBiti, Set to Debut At Key Industry Showcases including South By Southwest, MIX09

TORONTO, CANADA--(Marketwire - March 4, 2009) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT), today announced their selection by Microsoft Corp. as a Global Agency Partner. As part of the Microsoft partnership, Intertainment together with its wholly owned subsidiary, Itibiti Systems Inc. ("ISI"), will be integrating key Microsoft services and technologies into itiBiti, a revolutionary voice-powered social networking platform.

Intertainment and ISI are engaged with Microsoft's Live Services team to provide direct access to popular Windows Live Services from the itiBiti desktop platform. itiBiti will make use of Live Services APIs to enable Users to sign into itiBiti using their Windows Live ID, and give them instant access to a number of Windows Live Services, including Windows Live Messenger and Live Search.

Combining an all-in-one computer desktop entertainment and communications suite with full social networking capability, itiBiti is the first integrated private label platform designed to enable brands to engage users globally and drive new revenue streams. A landscape-changing, instant revenue driven Rich Internet Application (RIA), itiBiti will launch with an extensive list of top-tier global branded clients from sectors including Entertainment, Sports, Travel and Lifestyle.

Together with Microsoft, Intertainment and ISI will exclusively debut itiBiti at South by Southwest, one of the world's leading interactive festivals in Austin, TX, March 13-17, 2009. In addition, itiBiti will also be showcasing at MIX09 - Microsoft's premier conference for web commerce, education and communications in Las Vegas, NV, March 18-20, 2009.

Details including select client profiles and additional launch calendar highlights will be announced at these key events.

"We are honored to have been selected by Microsoft as a partner in their Interactive Agency Partnership Program," said David Lucatch, President of Itibiti Systems Inc. and CEO of Intertainment Media Inc. "Our focus, along with Microsoft Live Services, is to deliver a robust launch for itiBiti - one that will provide increased value for our clients and stakeholders, and spark new conversation for industry, marketers and consumers alike."

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About Itibiti Systems Inc.

Itibiti Systems' platform, itiBiti, is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing entertainment, communications and social networking initiatives displayed directly onto a user's computer desktop - providing major global brands with the unprecedented ability to power their marketing efforts within a unique, private label loyalty and revenue platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the Microsoft Windows Live platform. Users have the ability to access itiBiti using their Windows Live ID, giving them direct access to a number of Microsoft services. Itibiti Systems is currently in the planning stage for a mobile version of its product offerings.

About Intertainment

Intertainment Media Inc. ( is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement.

Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Additionally, Intertainment owns, operates and invests in high value content, traffic management, advertising and social networking solutions including, Eye Rock Digital (, No Good TV (, Trooker Inc. (, Itibiti Systems Inc. ( and Magnum Fine Commercial Printing Limited (

Headquartered in Richmond Hill, Ontario, Canada Intertainment Media Inc. is listed on the Toronto Venture Exchange (symbol: INT).

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

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