Intertainment Media Inc.

Intertainment Media Inc.

September 10, 2012 09:00 ET

Intertainment Media's Ad Taffy® Announces Licensing Agreement with Vantage

One of Canada's leading financial market reporting companies to use the Ad Taffy platform to help clients drive greater engagement

NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and TORONTO, CANADA--(Marketwire - Sept. 10, 2012) - Intertainment Media Inc.'s ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) AD TAFFY® - - announced today that it has signed a licensing agreement with Vantage, to provide the Ad Taffy calling platform for use within their site and also be made available to all of their current client base. The program will provide Vantage Wire clients with the ability to connect instantly by phone from any web page with investors and the brokerage community itself, providing a more efficient engagement method for their Investor and Public Relations initiatives.

Delivering a new kind of "call to action" for online and mobile display advertising, AD TAFFY® provides the one-of-a-kind, location-aware display ad conversion platform that connects web consumers directly with brands and merchants via telephone, in less than 10 seconds. AD TAFFY® eliminates the disconnect between online ads, other 'action' based ads and off-line sales that often frustrates consumers and drives away sales by giving consumers an instant click-to-call option through any voice telephone.

"We saw great value in the Ad Taffy platform for both ourselves and our clients," said Matt Fleming, President, Vantage "The ability to seamlessly connect directly from our site through Ad Taffy is an invaluable tool for our clients as they look to engage with investors on a more personal level."

The AD TAFFY® system provides not only the back-end technology for seamless and reliable simultaneous dialing, but also robust reporting for brands and advertisers to measure campaign engagement and success.

"We are thrilled with the opportunity to be working with a company like Vantage, who have a vision for their clients," said Brad Parry, Chief Marketing Officer Intertainment Media. "The fact that Ad Taffy can help deliver on that vision for a client is one more validation point for our engagement technology solutions."

The AD TAFFY® merchant system can also be dropped into any website as an add-on bricks-and-mortar locator, providing a much more efficient "find a local retailer" option than most web-based solutions. AD TAFFY® is available with or without location-aware integration, making it ideal for both local/regional and national campaigns.

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About Ad Taffy -

Ad Taffy is a service of Intertainment Media Inc., a leading provider of technology and marketing solutions that empower branding, loyalty and consumer engagement initiatives. Through a combination of business programs, technologies and lifestyle applications, Intertainment helps companies of all sizes create revenue-driven socially engaging platforms. Visit for more information.

About Intertainment Media: -

Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Ad Taffy, itiBiti (KNCTR), Ortsbo, Deal Frenzy and Magnum, with investments in leading edge technologies and social media platforms including For more information on Intertainment and its properties, please visit

Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the unofficial market of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".

About Vantage

With Canada's only Free Real Time Quotes, VantageWire is a premier player in the online investment arena, known as one of the fastest growing financial research portals. VantageWire is also a leading source for breaking news alerts on some of the biggest stories to hit the market on a daily basis, keeping investors informed at their desk or on the go. With daily top stories and editorials, VantageWire aims to educate and enlighten the investor with timely information over five sectors: Energy, Mining, Green, Tech and Healthcare.

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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