Intertainment Media Inc.

Intertainment Media Inc.

July 06, 2009 09:30 ET

Intertainment Media's itiBiti Presents Inaugural "Be The Voice"(sm) Social Media Leadership Series

"Building Industry Voice and Revenue With Social Media"

With Guest Moderator, David Spark

Founder, Spark Media Solutions - San Francisco

TORONTO, ONTARIO--(Marketwire - July 6, 2009) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT) today announced that its wholly owned subsidiary, Itibiti Systems Inc. ("Itibiti Systems"), will be presenting "Be The Voice"(sm), a leadership discussion series on the state of the social media industry.

From July 20th to 24th in Toronto, David Spark will lead a limited number of private sessions for select organizations and their teams. The portable, interactive boardroom series is being presented at no cost by Itibiti Systems, with many available slots already pre-booked.

The founder of Spark Media Solutions, specialists in developing brand and thought leadership through storytelling and social media, Spark will discuss the latest trends and industry news on organizations that are using social media to increase messaging, enhance sale strategies, and build revenue. For more than fourteen years, Spark has worked as a journalist reporting on the tech industry in print, radio, TV, and online. His articles and advice have appeared in publications and media outlets including eWEEK, Wired News, PC Computing, PC World, ABC Radio, and Smart Computing.

The high impact, one-hour forum will provide insight into the emerging social media space for brands, agencies and the investment community, along with an interactive overview of the industry, case studies on successes, failures and a look at future opportunities.

In addition to the roster of private presentations, a larger, open forum for general audiences and the media will take place Wednesday, July 22nd, with details being announced in the days to come.

"Social media can be a game changing strategy for many organizations as they begin to develop programs that actively engage consumers and allow them to participate in the marketing message," said David Lucatch, CEO of Intertainment Media and President of Itibiti Systems Inc. "David Spark provides a timely and direct opportunity for organizations in all sectors to understand what's going on in social media, and use this information to assist in their go-forward strategies".

About David Spark:

David Spark is the founder of Spark Media Solutions, a consultancy and production company that helps companies build their industry voice through storytelling. For more than fourteen years, Spark has worked as a journalist reporting on the tech industry in print, radio, TV, and online. His articles and advice have appeared in more than 25 publications and media outlets including eWEEK, Wired News, PC Computing, PC World, ABC Radio, and Smart Computing. In addition, Spark spent ten years in advertising and corporate entertainment as a new media director and marketing creative. While not covering the tech beat or managing ad campaigns, Spark squandered more than a dozen years working as a stand up comedian and comedy writer for The Second City comedy troupe in Chicago (video). Currently, Spark is a regular contributor for John C. Dvorak's Cranky Geeks, KQED's "This Week in Northern California," ABC Radio, hosts his podcast "Be the Voice," and can be heard on the "Spark Minute" for Green 960 (progressive talk) in San Francisco. David Spark lives in San Francisco, a city he loves so much he's become a local historian offering walking tours to locals and tourists.

About Itibiti Systems Inc:

Itibiti Systems' platform, itiBiti, is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing entertainment, communications and social networking initiatives displayed directly onto a user's computer desktop - providing major global brands with the unprecedented ability to power their social media and marketing efforts within a unique, private label loyalty and revenue platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the Microsoft Windows Live platform. Users have the ability to access itiBiti using their Windows Live ID, giving them direct access to a number of Microsoft services. Itibiti Systems is currently in the planning stage for a mobile version of its product offerings.

About Intertainment:

Intertainment Media Inc. ( is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Additionally, Intertainment owns, operates and invests in high value content, traffic management, advertising and social networking solutions including, Eye Rock Digital ( , No Good TV ( , View2gether Inc. (, Itibiti Systems Inc. ( and Magnum Fine Commercial Printing Limited (

Headquartered in Richmond Hill, Ontario, Canada, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT".

Certain information set forth in this press release contains forward-looking statements. By their nature, forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond the Company's control, including the impact of general economic conditions, industry conditions, volatility of oil and gas prices, currency fluctuation, competition from other industry participants, the lack of availability of qualified personnel or management, stock market volatility and ability to access sufficient capital from internal and external sources. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. Actual results, performance or achievement could differ from those expressed in, or implied by, these forward-looking statements, and accordingly, no assurance can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what benefits will be derived there from. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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