Intertainment Media Inc.
TSX VENTURE : INT
OTCQX : ITMTF
FRANKFURT : I4T

Intertainment Media Inc.
Ortsbo

Ortsbo

July 27, 2012 14:50 ET

Intertainment Media's Ortsbo Partners With Variety to Broadcast Coverage of the 2012 Toronto International Film Festival

Ortsbo, in conjunction with Variety will broadcast a daily webcast directly from the 2012 Toronto International Film Festival in over 50 languages

TORONTO, ONTARIO and LOS ANGELES, CALIFORNIA and NEW YORK, NEW YORK--(Marketwire - July 27, 2012) - Intertainment Media Inc. (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) ("Intertainment" or the "Company") is pleased to announce that Ortsbo (www.ortsbo.com), the world's leading real-time experiential communications platform, in partnership with Variety (www.variety.com), known as the 'bible' of show business, will be broadcasting exclusive webcast coverage of the 2012 Toronto International Film Festival ("TIFF") (www.tiff.net) this September. TIFF is renowned as the launching pad for the best of international, Hollywood and Canadian cinema, and is recognized as one of the most important film festivals in the world.

Scheduled to air daily from September 6 thru September 16, Ortsbo will run a thirty minute show from its on-site studio with its proprietary live closed captioning technology online at www.liveandglobal.com/TIFF and www.variety.com/TIFF. With Ortsbo and Variety's unique access to many of TIFF's events and stars, viewers from all over the world will be able to watch in-depth coverage of the festival subtitled in their choice of 53 languages. This year, TIFF will be hosting the world premieres of films from directors Ben Affleck, Rian Johnson, Deepa Mehta, Joss Whedon, Dustin Hoffman, Robert Redford, Ruba Nadda, Hur Jin-Ho and more. It was also announced earlier this week that a number of special presentations for highly anticipated films including Cloud Atlas and Silver Linings Playbook will be taking place during the festival.

The show will feature red carpet and behind the scenes coverage of the festival in which viewers will be able to submit their personal fan questions to their favourite stars in attendance and will air exclusive interviews provided by Variety. Ortsbo is in the process of speaking with key sponsors and partners for the Ortsbo TIFF program.

As previously announced, Ortsbo has entered into a partnership with Variety to cover select events, conferences and other joint endeavors. "Together with Variety, we are committed to bringing a truly global experience for viewers around the world no matter what language they speak", said David Lucatch, CEO of Ortsbo. "Ortsbo brings TIFF one step closer to achieving its goal of becoming the world's premiere global leader in the discovery and understanding of film."

In the past Ortsbo has provided coverage of other Variety events including exclusive red carpet content from the BAFTA Awards, the Sundance Film Festival and the Cannes Film Festival. Footage of these events can be viewed on Ortsbo TV (www.ortsbotv.com), the place to find past Live & Global events, celebrity interviews, and new weekly video content in the language of your choice.

About Variety

Variety (www.variety.com) is the leading publication for business entertainment news, recognized and respected throughout the world of show business. The Variety Group - Daily Variety, Daily Variety Gotham, Weekly Variety and Variety.com - are all owned by Reed Business Information (RBI), the largest business publisher in the U.S. RBI is a member of the Reed Elsevier Group plc (NYSE:RUK)(NYSE:ENL).

About Ortsbo

With over 212 million unique users in over 170 countries and territories, Ortsbo (www.ortsbo.com) enables real-time conversational translation for more than 50 languages. Ortsbo's flagship product for social media supports global communications with instant translation capability and real-time, multi-lingual social media chat. Ortsbo's technologies support major social platforms including MSN, Google, Facebook, Twitter and Yahoo!, as well as all major desktop and mobile operating systems, browsers and devices. Ortsbo, based in Toronto and with offices in Los Angeles and New York, is a subsidiary of Intertainment Media (www.intertainmentmedia.com).

About Intertainment Media Inc.

Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo, Deal Frenzy and Magnum, with investments in leading edge technologies and social media platforms including theaudience.com. For more information on Intertainment and its properties, please visit www.intertainmentmedia.com.

Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the unofficial market of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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